News

Etonic: Will showcase its footwear and glove line at next week’s show. The footwear line will include the Dri-Tech and Sport-Tech golf shoes.

Ecco: Tour staffer Fred Couples will premier the 2010 collection in his Champions Tour debut at the Mitsubishi Electric Championship, Jan. 22-24.

Scheyden Precision Eyewear: Introduces its new Fixed Hybrid collection of sunglasses featuring a full-coverage wrap design to offer a unique custom-fit.

Quagmire: Apparel brand’s polos and hats, distributed in player gift bags, will be worn by Hollywood celebrities and professional athletes at this week’s Bob Hope Classic. Jan. 20-24 in La Quinta, California.

Lija: Apparel brand will debut its fall 2010 collection at the PGA Merchandise Show. The company says the collection reflects “on the idea that in the midst of uncertainty and chaos in the world around us, it is time for a new simplified kind of luxury in fashion.”

Jack Nicklaus Sportswear: Will launch the brand’s Heritage collection at the PGA Merchandise Show. The collection reflects “pieces that [Jack] Nicklaus actually wore and was photographed in during the 60s, 70s and 80s,” according to the company.

Iconic Sport: To help celebrate its fifth anniversary, apparel brand will feature a daily drawing for Iconic UPF 50+ sun protection apparel and accessories at the PGA Merchandise Show. Iconic will offer a fun, informative, five-question quiz, and FAQ sheet on sun-smart behavior and cancer risks of sunburn and sun exposure.

Heritage Cross Apparel: Announces plans to attend its eighth PGA Merchandise Show, Jan. 28-30 in Orlando, FL.

Abacus: Scandinavian-based brand will display its 2010 autumn collection at the upcoming show later this month. The collection, according to Abacus, is a “fusion between town and country focusing on attire that can be worn on and off the course.”

Bobby Jones, Jack Nicklaus Sportswear: Apparel brands hire Jared Henzlik and Patty Crosby as regional account executives. Henzlik’s region will encompass Illinois, Wisconsin, Indiana and Kentucky, while Crosby will cover Oklahoma and Texas.

Etonic: Hires Kent Wheeler as director of sales and marketing for its golf division. Wheeler will oversee the company’s sales force and the development and implementation of growth strategies in golf footwear and gloves.

Ecco: For fifth consecutive year, the brand will be the official footwear for the AT&T Pebble Beach National Pro-Am, supplying shoes to pro-am participants.

FootJoy: Signs Geoff Ogilvy to multi-year agreement to wear its shoes and glove.

Peter Millar: Hires Todd Martin as president of the company’s golf division. Martin will be responsible for all of Peter Millar’s golf sales efforts and strategic partnerships.

Scheyden Precision Eyewear: Offering a limited-time promotion providing free prescription lenses with the purchase of any Dual RX frame through Jan. 31.

Antigua: Launches two social media channels to reach consumers, setting up Twitter and Facebook pages. The social media goal is to help Antigua find out what customers enjoy about its products, as well as continue to learn what they are looking for from Antigua in the future.

Just Fore You Jewelry: Hires Jim Hames as director of sales, and will be responsible for initiating a sales program, including hiring and overseeing territorial sales representatives.

Ecco: For fifth consecutive year, the brand will be the official footwear for the AT&T Pebble Beach National Pro-Am, supplying shoes to pro-am participants.

To celebrate its 20th anniversary by debuting its latest collection at the PGA Merchandise Show, Jan. 28-30 in Orlando, FL. “This is an exciting year for us, because it validates the work we’ve done and the product we’ve created. What started as a small company in Seattle has grown into an internationally recognized brand,” said Jens Petersson, CEO of Cutter & Buck.

Wear In The World promotion that showcased its premium performance technologies ends in Alice Springs, Australia, after 31 days.