News

Sunice: Establishes a United Kingdom company, Sunice Europe Ltd., in partnership with Chertsey, England-based The Golf Business Ltd., to sell Sunice product in the United Kingdom and Ireland.

Imperial Headwear: Renews its promotional partnership with the Colorado Section of the PGA of America. The partnership includes three areas – golf professional recognition, community giving and education, and traditional sponsorship designations.

The Antigua Group: Names John Anderson as the new national sales manager of its golf division. “John will bring a new perspective to our golf division,” said Ron McPherson, Antigua Golf’s president and CEO, “but he also will continue to enhance Antigua’s strong reputation for outstanding products supported by outstanding customer service.”

Raker Goldstein & Co.: Chosen by Pilla Sport to handle the company’s public relations and communications efforts for its line of eyewear.

Mizuno: Launches an online store for the sale of softgoods within its golf division. Mizuno USA will sell its full line of golf bags, gloves, apparel and accessories.

Raker Goldstein & Co.: Chosen by Pilla Sport to handle the company’s public relations and communications efforts for its line of eyewear.

LoudMouth Golf: 7-year-old cancer survivor Kyle Lograsso becomes the latest endorser of the apparel brand.

Divots Sportswear: Unveils a new range of double-mercerized 100 percent cotton golf shirts in its 2010 apparel collection. Said Divots president Bob Friedman: “We really look to this new line as the finest garment our designers have created in the company’s 34-year history. The luster and hand of the fabric is perfectly complemented by its classic styling and elegant color palette.”

Nivo: Introduces its six new 2010 Collections, which offer an array of colors and prints.

Fila Golf: Tour staff player Stacy Lewis finished second at the Tres Marias Championship, her best finish since joining the LPGA.

Sunice: Forms a new Corporate Markets division for its Sunice U.S.A. affiliate. The division, based in Champlain, N.Y.,will market the brand of protective outerwear and knitwear to Fortune 500 companies in the United States through a select network of qualified promotional products distributors.

Duramed Futures Tour, Antiqua: Sign a corporate partnership in which Antigua will be designated a preferred sponsor of the LPGA’s developmental tour for the remainder of 2010.

Fila Golf: Tour staff player Stacy Lewis finished second at the Tres Marias Championship, her best finish since joining the LPGA.

Polarn O. Pyret: Swedish children’s apparel brand honors Annika Sorenstam as its Mama of the Year in the United States.

Dawgs Golf: Will exhibit its shoe lines at the London Golf and Tennis Show 2010, which will take place April 30-May 2 in London, England.

Adidas Golf: Adds new soft touch fabrication to its ClimaCool technology. “The soft touch fabrication enhances the technical fabrication featured in all of our ClimaCool shirts, and this newly engineered look and feel is appealing to the golfer,” said Patricia Dahan, senior director of global apparel.

Just Fore You Jewelry: Featured as a Mother’s Day drawing on AdamBarrGolf.com. The winning gift is the jewelry maker’s signature set, the Silver Golf Ball and Tee Bangle bracelet and its matching Tee and Ball Ring.

Quagmire: Debuts an online store as part of a redesigned website. The redesign coincides with the arrival of the apparel company’s 2010 collection.

PGA Fall Expo: Introduces new buyer and exhibitor programs that will enhance the show during the apparel industry’s Fashion Week. “This is a perfect opportunity to take this event to the next level in terms of advancing customer service, event value, timely education topics and best practices in an upscale community setting,” said Ed Several, PGA Golf Exhibitions group vice president and general manager.

Adidas Golf: Adds new soft touch fabrication to its ClimaCool technology. “The soft touch fabrication enhances the technical fabrication featured in all of our ClimaCool shirts, and this newly engineered look and feel is appealing to the golfer,” said Patricia Dahan, senior director of global apparel.