Golf Course Owners and Operators Nationwide Will Discover the Future of Golf Technology While Celebrating Myrtle Beach’s Historic Centennial Milestone October 11-13, 2027
CHARLESTON, S.C. – The National Golf Course Owners Association (NGCOA) is excited to announce that Golf Business TechCon 2027 (TechCon27) will be held October 11-13 in Myrtle Beach, South Carolina, anchoring the destination’s historic 100-year celebration of golf.
As the industry’s only event dedicated exclusively to current and emerging on-course, clubhouse, and back-office technologies, TechCon27 will serve as a forward-looking showcase for the future of the game while honoring the Myrtle Beach area golf market’s legendary role in golf.
“The future of the fairway is arriving exactly where it all began,” said Jay Karen, NGCOA CEO. “We are thrilled to bring Golf Business TechCon 2027 to Myrtle Beach as the crown jewel of its centennial year. A century ago, this very coast birthed a golfing legacy; next October, we’re honoring that heritage by convening the industry’s brightest minds and visionary trailblazers for an unmissable look at the technology and trends reshaping golf business.”
The mid-October conference serves as a major element of Myrtle Beach’s year-long Centennial campaign, led by Golf Tourism Solutions. The integrated celebration features a lineup of high-profile events across 2027, including the Myrtle Beach Golf Hall of Fame induction ceremony in late winter, the Myrtle Beach Classic PGA Tour event in the spring, and the Play Golf Myrtle Beach World Amateur Championship in the summer.
“We’re proud and honored to host Golf Business TechCon as we celebrate our centennial year of golf in Myrtle Beach next year,” said Ryan Cannon, Executive Director, Golf Tourism Solutions. “Our community has an impactful story of golf industry innovation and collaboration that continues to this day. Combined with our warm and welcoming hospitality, golf experiences, and beautiful beaches, there is no better place to showcase the future of golf technology than The Golf Capital of the World®.”
Myrtle Beach’s golf story began in 1927 with the construction of Ocean Forest Country Club (now Pine Lakes Country Club), designed by Robert White, the first president of the PGA of America. Nearly a century later, the region’s golf market has grown into a $1.6 billion annual industry supporting over 13,000 jobs. Beyond its local economic footprint, Myrtle Beach revolutionized the global golf economy by pioneering key innovations, including the modern golf package, cooperative golf destination marketing, and the electronic tee sheet.
Traveling to the event is seamless, as USA Today’s 10Best Reader’s Choice Awards recently named Myrtle Beach International Airport (MYR) the No. 1 best small airport in the U.S. The airport offers low average fares, an exceptional customer experience and more than 50 nonstop destinations across 10 airline partners.
Conference attendees will secure exclusive, best-available pricing at the official TechCon27 host hotel, the Marriott Myrtle Beach Resort & Spa at Grande Dunes. Registration and the housing portal will open soon; attendees are encouraged to visit and bookmark GolfBusinessTechCon.com for updates.
About the National Golf Course Owners Association
The NGCOA is the leading authority on the business of U.S. golf course ownership and management. The association represents and promotes the interests of golf courses as the principal businesses and economic assets of the game of golf. The not-for-profit organization is the only trade association dedicated exclusively to golf course owners and operators. Through advocacy, education and information resources, purchasing programs and networking opportunities, the NGCOA helps golf course owners and operators run more successful businesses. For more information or to join, visit ngcoa.org or call 800-933-4262.
About Golf Tourism Solutions
Established in 1969, Golf Tourism Solutions (GTS) is the promotional and technology agency dedicated to collectively driving economic growth across the Myrtle Beach region through world-class destination marketing, event management, and industry innovation. By leveraging powerful public and private partnerships, we elevate Myrtle Beach’s standing as The Golf Capital of the World® while supporting the local businesses and residents that thrive alongside it. Connect with us on LinkedIn to discover how we are shaping the future of golf tourism and regional development.
About Play Golf Myrtle Beach
Play Golf Myrtle Beach, the official content platform of the Myrtle Beach area golf community, is owned and produced by Golf Tourism Solutions (GTS). It serves as the definitive resource for The Golf Capital of the World®. For more information, visit PlayGolfMyrtleBeach.com and follow our socials: @PlayGolfMB on X; @playgolfmyrtlebeach on Instagram; and Play Golf Myrtle Beach on TikTok, Facebook and YouTube.
