Charleston, S.C. — The National Golf Course Owners Association (NGCOA), the trade association dedicated exclusively to U.S. golf course ownership and operations, today announced a partnership with másLabor, the nation’s leading provider of H-2B seasonal staffing solutions. This partnership reflects a shared commitment to solving the labor shortages that golf facilities nationwide confront every season — shortages that threaten course conditions, member experiences and the economic health of the communities that golf supports.
As background, golf facilities employ seasonal workers through the H-2B guest worker visa program, a federal program administered by the U.S. Department of Labor that allows U.S. businesses to hire temporary workers when qualified domestic workers are unavailable.
Through this new partnership, NGCOA members can visit the NGCOA Smart Buy Marketplace to receive discounted pricing on másLabor enrollment. Once enrolled, members will get direct access to dedicated, experienced másLabor representatives, resources, education and more to help them navigate the federal process.
“Every spring, course owners face the same question: Will we have the crew to deliver the season we’ve promised our members and our communities?” said Chris Ball, CEO of másLabor. “For more than two decades, másLabor has made sure the answer is ‘yes.’ This partnership gives every NGCOA member a direct line to the team that knows this program inside and out, the policy, the deadlines, the recruitment… so a labor shortage never gets to decide how their season goes.”
In addition to dedicated support at every stage of the program, NGCOA members get direct access to másLabor’s extensive educational opportunities (webinars, workshops and season-readiness briefings), subject matter experts, and compliance guidance (H-2B compliance, policy developments, and program changes).
másLabor will sponsor NGCOA’s Golf Business Conference 2027 held January 25-27 in Orlando, FL and Multi-Course & Resort Operators Retreat 2027 held June 29-30 in Monterey, CA, as well as serve as a member of the NGCOA Champions Circle which will strengthen and expand the association’s capacity to advocate for the industry, and advance important initiatives, including labor and immigration.
“The H-2B program provides golf facilities with an important solution to seasonal workforce challenges,” said Ronnie Miles, NGCOA Senior Director of Advocacy. “Now, our members will have expert assistance navigating the complex program and federal requirements from a company that has 20+ years of experience, a nationwide reach, and a comprehensive understanding of the system.”
másLabor’s work with the golf industry spans grounds maintenance, hospitality, and food and beverage operations, with a focus on preventing the service and economic disruptions that understaffing causes at the local, regional and national levels. másLabor processes more than 70,000 labor certifications annually, in all 50 states, and pairs its U.S. filing expertise with direct recruitment through másMX, its Mexico-based recruiting operation, giving NGCOA members a single partner from petition to first tee.
ABOUT THE NATIONAL GOLF COURSE OWNERS ASSOCIATION
The NGCOA is the leading authority on the business of U.S. golf course ownership and management. The association represents and promotes the interests of golf courses as the principal businesses and economic assets of the game of golf. The not-for-profit organization is the only trade association dedicated exclusively to golf course owners and operators. Through advocacy, education and information resources, purchasing programs and networking opportunities, the NGCOA helps golf course owners and operators run more successful businesses. For more information or to join, visit ngcoa.org or call 800-933-4262.
ABOUT MÁSLABOR
másLabor is a business-to-business consulting and workforce solutions company specializing in comprehensive H-2A and H-2B services. Founded in 2003, másLabor serves thousands of U.S. businesses across all 50 states and obtains labor certifications for more than 70,000 foreign workers annually, according to company information. The company combines U.S.-based workforce expertise with international recruitment through másMX in Mexico, workforce technology through másData, and international expansion through másLabor Iberia in Spain. Serving employers across agriculture, construction, landscaping, golf, hospitality, tourism and other seasonal industries, másLabor helps American businesses navigate seasonal workforce challenges, support business continuity and pursue growth. The company’s mission is Saving American Business. Learn more at maslabor.com.
Media Contacts:
Renée Flowers, Senior Director of Marketing and Communications, NGCOA, rflowers@ngcoa.org
Julia Smyth-Young, SVP, Sales & Marketing, másLabor, Jsmyth-young@maslabor.com
