NICKLAUS COMPANIES COMPLETES AGREEMENT FOR FOURTH DECADE WITH SOUTH KOREA’S KOLON INDUSTRIES
KOLON Industries, a South Korean corporate powerhouse with interests in four business sectors including fashion and apparel, has extended its successful 40-year partnership with the Nicklaus Companies. Jack Nicklaus Apparel has been a key component to this division since 1985, and KOLON recently signed a five-year extension to extend the relationship through 2025.
This year KOLON is revitalizing the Jack Nicklaus brand in Korea through major investments in product design, renovations of the 80+ Jack Nicklaus shops around the country, and a dedicated focus on e-commerce. Among the countless innovations is the new premium lifestyle product launch, the “Honors,” a women’s athleisure apparel line, is suitable for on and off course wear.
Hee Sook Moon, KOLON Industries’ Vice President who manages the Golf Division, is a veteran of top golf and sport apparel brands in Korea and has overseen these emerging Nicklaus initiatives. During the past year, she has been working to make the Jack Nicklaus brand even stronger and expanded its reach in Korea.
“Under Mrs. Moon’s leadership with the entire Jack Nicklaus Team at KOLON, they have helped grow our brand to become dominant in this very important market,” said Andy O’Brien, Senior Vice President of Marketing, Licensing & Communications at the Nicklaus Companies. “Together, we are committed to brand expansion and innovation in both large men’s and women’s businesses. KOLON is not only an industry leader, it is a loyal partner and a tremendous brand ambassador for Jack Nicklaus.”
One example of this innovation is KOLON Industries’ sponsorship of the most popular golf lesson television program in the country, Jin Han Lim’s Turning Point. Lim is one of the world’s top 50 golf instructors; all students and participants in the program wear Jack Nicklaus and Golden Bear branded apparel, bringing great exposure to the partnership between KOLON and the Nicklaus Companies.
For additional information on Nicklaus Companies access the web site at www.nicklaus.com.
About the Nicklaus Companies
For 50 years, the mission of Nicklaus Companies has been to enhance the golf experience and to deliver quality branded products and services on a global basis that mirror the high standards established in the career and life of its Founder, Jack Nicklaus. The Nicklaus Companies businesses include golf-course design, the development of golf and real estate communities, and the marketing and licensing of lifestyle products worldwide under the iconic Jack Nicklaus and Golden Bear brands. Nicklaus Design, recognized as the world leader in golf course design, has created over 420 courses worldwide, open for play in 45 countries and 40 U.S states. In 2007, Jack Nicklaus partnered with Howard Milstein to further the growth of the company and expand the branded businesses. In addition to institutionalizing the Nicklaus brands for the future, Milstein has instilled a personal philosophy of “A Brand That Gives Back” with products and partners committing to donations to help the Nicklaus Children’s Health Care Foundation and other charities. A leading entrepreneur in the golf industry, Milstein also created 8AM Golf, a family of companies that also includes GOLF Magazine and GOLF.com, Miura Golf, Club Conex, True Spec Golf and GolfLogix. All share a common mission to help players at all levels enjoy the game more.