WEAR THE BEAR
Palm Beach Gardens, FL and Charlottesville, VA —Nicklaus Companies, a global leader in premium golf-inspired lifestyle products, is pleased to announce a limited edition brand collaboration with top activewear innovators Rhoback.
The collection contains a limited edition hoodie and two styles of short sleeve performance polos with pattern prints incorporating Nicklaus-branded motifs.
Just in time for this year’s Masters tournament, Rhoback’s Ponderosa Green polo features versions of the iconic Golden Bear™ logo on the golf course. Rhoback’s White and Fairway Green polo features stylized images of company founder Jack Nicklaus, including the winning putt from his legendary 1986 Major victory. The front of the white drawstring hoodie depicts a cool golden bear wearing a green bucket hat pulled down low.
All of these pieces contain Rhoback’s unmistakable and beloved logo, “Bunker”—the Rhodesian Ridgeback dog from which their company name was derived.
“It is an incredible honor to team up with the storied and historic Nicklaus™ and Golden Bear™ brands, allowing us to create compelling designs that honor Jack as one of the greatest to ever play the game,” said Rhoback Director of Business Development Will Lawler said. “The Nicklaus™ brand has always been synonymous with high quality and excellence, so we’re really excited to be partnering with them on this venture.”
The collection will be available exclusively on the Rhoback eCommerce site. Nicklaus and 8AM Social Media platforms will help power the Digital Marketing plan for the launch.
“Rhoback has done an amazing job of establishing their own unique style which has clearly resonated with trendy and fashion-conscious consumers,” said Nicklaus Brands President Andy O’Brien. “Both Nicklaus Companies and Rhoback are known for their unique, quality lifestyle products and we’re thrilled to be working with them. This limited-edition brand collaboration brings some of the most iconic images in golf to Rhoback’s youthful and energetic demographic.
For more information on this special collaboration, please visit: https://rhoback.com/pages/rhoback-x-jack-nicklaus-collab
About Nicklaus Companies
For decades, the mission of Nicklaus Companies has been to enhance the golf experience and to deliver quality branded products and services on a global basis that reflect the high standards of the company.
The Nicklaus Companies businesses include golf-course design, the development of golf and real estate communities, and the marketing and licensing of lifestyle products worldwide under the iconic Jack Nicklaus™ and Golden Bear™ brands. Golden Bear™ and Jack Nicklaus™ shops span the world from the US to Europe and throughout Asia. Nicklaus™-branded products range from apparel, headwear, equipment and leather goods to restaurants, beverages and electric vehicles. On the golf course design side, Nicklaus Design, and their team of talented Master Designers, are recognized as the world leader in golf course design and has created over 440 courses worldwide, open for play in 46 countries and 40 U.S states. Since 1968, Nicklaus courses have hosted over 300 PGA TOUR sanctioned events.
In 2007, Jack Nicklaus joined with Howard Milstein to further the growth of the company and expand the branded businesses. In addition to institutionalizing the Nicklaus brands for the future, Milstein instilled a personal philosophy of “A Brand That Gives Back,” with products and partners committing to donations to help the Nicklaus Children’s Health Care Foundation and other charities (Mr. Nicklaus left the company in 2022). A leading entrepreneur in the golf industry, Milstein also created 8AM Golf, a family of companies that also includes GOLF Magazine and GOLF.com, Miura Golf, Club Conex, True Spec Golf, GolfLogix, Fairway Jockey, 3’s, T-Squared Social (in partnership with Tiger Woods and Justin Timberlake), and Chirp.
All of these companies share a common mission to help players at all levels enjoy the game more. They leverage their winning heritage to achieve excellence, foster growth, and champion social good.
About Rhoback
Rhoback was founded on the mission of creating activewear that could seamlessly transition from one activity to the next. With the belief that there is an activity for everyone, Rhoback set out to produce activewear to match their active lifestyle. Blending performance, comfort, and style to create versatile activewear, Rhoback remains dedicated to developing the highest quality products and content on the market. Having started with men’s products, Rhoback has since introduced a women’s line and grown to over 50 product categories between the two. Inspired by their logo, mascot, ambassador, and dog, Bunker, Rhoback gets its name from the Rhodesian Ridgeback breed, who serve as the inspiration behind their crave activity lifestyle. Ultimately, Rhoback believes an active lifestyle introduces new passions, builds community, and leads to a healthier life and are here to provide activewear and content to support it. Check out their Instagram and website to learn more.
