NIPPON SHAFT TO INTRODUCE NEW SHAFT DESIGNED SPECIFICALLY FOR HYBRID CLUBS

N.S.PRO MODUS³ HYBRID COMBINES STEEL AND GRAPHITE FOR BETTER PERFORMANCE

Nippon Shaft today officially introduced its new N.S.PRO MODUS³ Hybrid Graphite On Steel Technology, or simply N.S. PRO MODUS³ Hybrid, the first ever hybrid shaft made of steel and graphite designed to bring the best characteristics of both materials to hybrid clubs.

“It truly is a hybrid shaft for hybrid clubs,” said Hiro Fukuda, sales and marketing for Nippon Shaft.

The new shaft provides users of hybrid clubs with the solid feel and tighter dispersion associated with steel along with the easier launch, greater distance, higher trajectory and vibration-dampening qualities of graphite, Fukuda said.

Nippon Shaft’s patented special adhesive enables the thin-walled, 70-gram steel shaft to adhere to an outer coating of multi-layered carbon (graphite) to create a shaft of ideal weight and flexibility, Fukuda said.

“Most golfers use steel shafts in their irons and graphite shafts in their drivers and 3-woods,” Fukuda said. “The N.S. PRO MODUS³ Hybrid Shaft is made specifically for hybrid clubs. We think the concept will make sense to golfers, who will be convinced when they experience the performance of the Hybrid Shaft.”

The bend profile of the shafts is based on the tour-validated N.S. PRO MODUS³ Tour 105, which is designed to promote an easy launch, mid-peak trajectory and spin.

“We think any current MODUS³ user will quickly be familiar with the N.S. PRO MODUS³ Hybrid Shaft and that users of other shafts will immediately feel its improved quality,” Fukuda said.

The N.S. PRO MODUS³ Hybrid Graphite On Steel Technology will be released on October 25 and will retail for $250 per shaft, company officials said.

Nippon Shaft products are available globally either as stock or custom shafts in many of the world’s top iron brands.  In addition, Nippon Shaft products are available through Nippon Shaft’s dedicated global club fitter network.  Details of these can be found at www.nipponshaft.com

Based in Yokohama, Japan, Nippon Shaft is the No. 1-selling steel shaft in Asia.  Nippon Shaft is a privately-held subsidiary of NHK Spring Co. LTD, a Japanese automobile parts manufacturer.  Nippon Shaft’s North American headquarters is in Carlsbad.

FOR MORE INFORMATION CONTACT: 

Barry Cronin
Cronin Communications, Inc.
847-698-1801 (office)
847-867-3032 (mobile)
bcronin@cronincommunications.com