Pure Rocky Mountain refreshment meets the world of golf innovation
CALGARY, Alberta, — NORTH Water, the Calgary-based premium water brand sourced from the Canadian Rockies, is stepping onto golf’s biggest stage to showcase its pure, untouched glacier-fed water at the 2026 PGA Show, held January 20–23, 2026 at the Orange County Convention Center in Orlando, Florida.
“Golf is a game of precision, performance, and elevated experiences and hydration should be no different,” said Saawan Logan, CEO and Co-Founder of NORTH. “We’re excited to bring the purity of the Canadian Rockies to the PGA Show and connect with forward-thinking clubs, vendors, and partners who care about quality, sustainability, and attention to detail that make a premium experience feel effortless.”
Glacier-Fed. Naturally Filtered. Unapologetically Clean.
Naturally filtered through layers of glacial rock, NORTH Water is known for its exceptional purity, refreshing taste, and balanced mineral profile. Bottled in infinitely recyclable aluminum with a sleek and upscale aesthetic, it is a natural fit for clubhouses, high-end hospitality, golf resorts, member lounges, and on-course experiences where brand choices matter.
Visitors to NORTH Water’s exhibit will have the opportunity to learn more about NORTH’s sourcing, sustainability approach, and premium positioning, plus experience a crisp taste that pairs well with a mid-iron clinic or a post-round handshake.
About NORTH Water
Founded in 2020 by Calgary entrepreneurs Saawan Logan and Linda Cheung, NORTH – Canada’s Rocky Mountain Water – was born from a vision to embody the spirit of the North, strong and free. NORTH appeals to health-conscious consumers and those who value natural origins and environmental responsibility. It is available at select golf courses, upscale hospitality venues, retail locations, and wellness destinations. For more information about NORTH, please visit: https://drinknorthwater.com/
The PGA Show: Golf’s Global Marketplace
The PGA Show is the industry’s biggest stage as longest running and largest global gathering for the business of golf. PGA of America Golf Professionals and industry leaders form a dynamic international community to source and test the game’s latest innovations, learn proven business solutions from industry experts, develop skills and connections to further their career, create additional value for facilities, build their individual business and drive continued growth of the sport. The Show returns to Orlando January 20–23, 2026, offering four high-impact days of connections, insights, and innovation.
For media inquiries, please contact: Ana Curic, ana@mapleleafstrategies.com
