(LOS ANGELES, Calif.) – The Noteefy automated tee time demand system is now available across 45 golf courses operated by American Golf, including 20 in the Los Angeles County market.
Noteefy provides American Golf with a digital booking assistant that is customized for each course and makes finding desired tee times significantly easier for golfers. The product is integrated into the course’s existing website and provides real-time availability alerts for golfers based on their personalized playing preferences. Golfers can also select multiple courses in the American Golf portfolio to increase their probability of a match by joining the standby list at dozens of courses at a time. More than 50% of the rounds generated thus far by Noteefy have originated at another course in the portfolio.
When the desired tee time opens due to a tee time cancellation or new release, golfers immediately receive a text and e-mail, then book per the normal process. 100% of the booking fee business goes back to the course with no added fees for the golfer.
“Los Angeles County is the busiest market for public golf in the United States,” said Rick Crowder, Head of Revenue Management of American Golf. “We know there has been frustration by golfers with accessibility, and our partnership with Noteefy highlights our commitment to enhance golfers’ experiences. At the same time, we are seeing a major spike in utilization, particularly from cancellations inside three days.”
Since Launching Noteefy in September 2024, thousands of golfers have used the product to book 5,885 rounds at American Golf courses with $130,000-plus in revenue generated from cancellations inside 48 hours.
“As a Los Angeles County native and avid public golfer, there is tremendous fulfillment to help make the game more accessible to play in the local market,” said Jake Gordon, Founder and CEO of Noteefy. “We know there are bad actors with bots and brokers, and this partnership highlights the importance of technology to make tee time access more equitable.”
Other American Golf courses leveraging Noteefy are in Florida, New York, Northern California and Texas.
Often referred to as the OpenTable and Resy marketing product for golf, Noteefy demand technology is in use by more than 500 golf courses, country clubs and resorts. One of the fastest growing technology companies in golf, Noteefy is a key revenue generator across portfolios of KemperSports, Landscapes Golf Management, Omni Hotels & Resorts, Bobby Jones Links, Touchstone Golf, Founders Group International and other multi-course operators.
Research shows in excess of 20% of tee times are cancelled and not re-booked, leading to an average of $50,000 in lost revenue annually. It is common for operators leveraging Noteefy for to realize six-figure topline gains from enhancing golfers’ experiences.
About Noteefy
Bringing cutting-edge technology and innovation to golf courses, country clubs and resorts, Noteefy (pronounced “Notify”) pioneered the first automated tee-time demand system for improved golfer booking experiences, recouped revenue from last-minute tee time cancellations and better use of course staff resources. More than 500 operators engaging golfers to book tee times that otherwise would have gone unsold include “neighborhood” courses as well as Cabot Citrus Farms, Chambers Bay, Whistling Straits, Streamsong, TPC Scottsdale and other destination properties. Many operations realize a $250,000-plus boost from Noteefy in its first six months.
More information: Noteefy, contact@noteefy.app.
About American Golf
One of the golf industry’s most experienced and innovative operators, American Golf owns, leases and third-party manages 45 golf courses and private clubs across eight states. In business for more than 50 years, the company continuously creates leading-edge programs which generate profitability for properties. Focused on delivering exceptional service to golfers, members and guests, American Golf is expert at course and property maintenance, food-and-beverage operations, merchandising and other functions integral to diverse types of golf retail operations.
More information: American Golf, 310.664.4000.
CONTACT:
Rich Katz
rkatz@katzstrategy.com
703.283.4852
