(LOS ANGELES, Calif.) – BOYNE Golf has rolled out the Noteefy automated tee time demand system at 11 golf courses across its Northern Michigan resort portfolio to make it easy for golfers to play where and when they want.
Noteefy waitlist software is integrated into the BOYNE Golf website for booking tee times at Bay Harbor Golf Club (three courses), The Highlands (five courses), Boyne Mountain (two courses) and Crooked Tree Golf Club.
Golfers simply input their desired tee times and receive real-time text and e-mail alerts when they open due to cancellations or new releases, subsequently booking tee times per the normal process. They can select multiple courses within the BOYNE Golf collection to increase their probability of a match by joining the standby list. Golfers do not pay additional fees for this service.
“BOYNE Golf is in the business of creating fun experiences, and if the booking process is hard, the level of fun is diminished before golfers even arrive on property,” said Josh Richter, Senior Vice President, Golf Operations of Boyne Resorts. “Like OpenTable and Resy in the restaurant world, Noteefy is the concierge that does the work for golfers instead of forcing them to call the pro shop or refresh their screens for tee time openings.”
“BOYNE Golf consistently provides world-class hospitality,” said Jake Gordon, Founder and CEO of Noteefy. “While Noteefy plays a key role elevating the guest journey, we also generate meaningful revenue for BOYNE Golf by prompting greater demand for re-booking of cancelled tee times that otherwise would’ve gone unfilled.”
BOYNE Golf joins Black Desert Resort, Cabot Citrus Farms, Destination Kohler (Whistling Straits), Sand Valley, Streamsong Resort, The Sea Pines Resort and other famous destinations leveraging Noteefy. Eight of the top 10 multi-course operators, as well as boutique operators and single-course owners, rely on Noteefy to drive revenue and enhance experiences.
Research shows more than 20% of tee times are cancelled and not re-booked, leading to an average of $50,000 in lost revenue annually. It is common for Noteefy to directly drive six-figure topline gains to golf courses and resorts.
About Noteefy
Bringing cutting-edge technology and innovation to golf courses, country clubs and resorts, Noteefy (pronounced “Notify”) pioneered the first automated tee-time demand system for improved golfer booking experiences, recouped revenue from last-minute tee time cancellations and better use of course staff resources. Nearly 600 operators engaging golfers to book tee times that otherwise would have gone unsold include “neighborhood” courses as well as Cabot Citrus Farms, Chambers Bay, Whistling Straits, Streamsong, TPC Scottsdale and other destination properties. Many operations realize a $250,000-plus boost from Noteefy in its first six months.
More information: Noteefy, contact@noteefy.app.
About BOYNE Golf
BOYNE Golf has been named one of North America’s “Premier Resorts” (Gold) by GOLF Magazine.
Bay Harbor Golf Club and the Inn at Bay Harbor are Boyne Resorts’ flagship Michigan properties, set along the stunning Lake Michigan shoreline. They feature 45-holes including three golf course combinations designed by Arthur Hills (Links/Quarry, Quarry/Preserve, and Preserve/Links), along with the scenic Crooked Tree Golf Club. The Inn at Bay Harbor is a Marriott Autograph Collection hotel combining luxe comfort with gracious hospitality.
The Highlands, rated the No. 1 Golf Resort for Value by Golf.com, features 72 holes of premier golf design. The Heather, the 2019 NGCOA Course of the Year, was designed by Robert Trent Jones Sr., while the Hills Course was crafted by Arthur Hills. The Donald Ross Memorial is a rendition of the legendary architect’s great holes from around the country, and The Moor course was recently updated. The Highlands is the perfect buddy trip destination for golfers who like to play as many holes as they can during the long summer daylight hours that northern Michigan features.
Boyne Mountain not only features two fun 18-hole courses (The Monument and The Alpine), along with the charming Mountain Grand Lodge and , it is also the leading family-friendly golf destination in the region with the Avalanche Bay Indoor Waterpark, junior golf camps, and various kid golf programs. Golf Digest named Boyne Mountain one of its “Top 10 Destinations for Family Golf Trips.”
More information: BOYNEGolf.com.
CONTACT:
Rich Katz
rkatz@katzstrategy.com
703.283.4852