The combined platform connects Noteefy’s demand optimization products with Metolius’s AI- powered golf course data intelligence capabilities, delivering an all-in-one revenue platform to 1,500 golf courses
Los Angeles, CA — Noteefy, the leading demand and revenue management platform for the golf industry, today announced the acquisition of Metolius Golf, a data intelligence company serving 600+ golf courses. Metolius turns scattered golf course operations data into a single, aggregated analytics platform with AI insights that surfaces daily revenue opportunities operators may otherwise miss.
Together, Noteefy and Metolius now power roughly 1,500 golf courses. The combined platform pairs Noteefy’s demand optimization tools, which fill tee sheets and recapture unsold inventory, with Metolius’s intelligence layer to give operators one system for demand and revenue management.
Golfer Demand Optimization Meets AI-Powered Course Data Intelligence
Despite golfers spending over $37 billion per year on 550 million rounds of golf played, according to the National Golf Foundation, Golf course operators have historically managed forecasting, demand insights, and operational performance manually in separate systems, with key reports taking weeks to prepare per property.
This problem has particularly challenged Multi-Course Operators where tee sheet data sits fragmented and lagging in one platform, website and marketing may be in another, and waitlist demand is in a third. Revenue trends, weather benchmarking, merchandising insights, and marketing attribution live in spreadsheets, or nowhere at all.
The result is that most courses still make forecasting, pricing, staffing, and marketing decisions based on gut feel and last year’s numbers.
Metolius’s data platform solves this headache by aggregating critical operational data from each course’s point-of-sale, tee sheet, accounting, CRM, email, and advertising systems into a unified cloud data warehouse.
The platform provides automated daily reporting on rounds mix, aggregated multi-course view on revenue pace, sales forecasts, and proprietary weather-adjusted performance benchmarks that correlate hour-by-hour weather patterns with rounds and revenue
Combined with Noteefy data, operators gain something that hasn’t existed in golf: the ability to see demand before it converts, compare it against how the business is actually performing in real time, and act on AI-powered recommendations.
Industry Veteran Ross Liggett Joins Noteefy as VP of Data
As part of the acquisition, Metolius founder Ross Liggett will join Noteefy as Vice President of Data, leading the company’s data strategy, analytics platform, and customer intelligence capabilities. Liggett will work directly with golf course operators to help them unlock the value of their data and translate it into revenue growth.
Liggett is among the golf industry’s foremost experts on cloud-based technology, digital marketing, and artificial intelligence. In 2025, he was named No. 25 on Golf Inc. Magazine’s Most Powerful People in Golf list. Before founding Metolius, Liggett started his career in golf operations and later served as a marketing, sales, and technology executive for several national multi-course operators.
“We’re thrilled to welcome Ross and Metolius to Noteefy. Few people have both the technology and revenue management experience that Ross brings, and that combination uniquely positions our team to help operators turn new technology like AI into real revenue. We’re only in the early stages of what this makes possible,” said Jake Gordon, CEO and Co-Founder of Noteefy
[JG1]@Andrew Cody lets get a nice graphic of platform – maybe with some chatgpt help also
[AC2]@ross – any suggestions here on solid platform graphic that won’t just be some numbers?
[AC3]Scot quote needed
[JG4]sample quote – to be approved.
Media Contact:
Andrew Cody | andrewcody@noteefy.com
