Rocklin, CA – This November, the Association of Golf Merchandisers (AGM) is bringing another dynamic month of education to the golf retail community. With sessions tailored for buyers, sales representatives, and independent golf shops, this month’s webinars focus on the fundamentals, opportunities, and strategic insights that drive success in today’s evolving marketplace.
From mastering the art of buying and strengthening vendor relationships to navigating new apparel trends and maximizing margin through smarter purchasing, each session offers actionable tools and expert-led guidance to help you finish 2025 with confidence.
The upcoming webinars are complimentary for AGM members and registration for non-members is available for $25 per session. As part of AGM’s commitment to continuous education and professional development, PGA members are eligible for 1 education credit for each webinar, while LPGA members can earn 2 credits of education per webinar. PGA of Canada Class ‘A’ members eligible for credit toward the Golf Operations Specialization: live attendees will receive 1 credit for a 1-hour webinar.
November Webinars:
Back to Basics: How to be a Buyer 101
Date: Wednesday, November 5, 2025
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Justine Cook, AGM Director of Membership and Education
Description: Whether you’re new to buying or looking to sharpen your skills, this session breaks down the essential elements of being a successful retail buyer in the golf industry. From preparing your seasonal strategy and building vendor relationships to placing informed orders and evaluating performance, we’ll walk through each step of the buying process with practical tips, best practices, and real-world insights. Learn how to align your merchandise mix with member needs, use sales data to guide purchasing, and maintain professionalism every step of the way.
Key Takeaways:
- Learn how to plan, buy, and manage inventory using an open-to-buy strategy
- Gain tools for building strong, professional vendor relationships
- Understand how to use past sales data to evaluate performance and guide future buys
Don’t miss this chance to go back to the basics with the AGM!
Registration: https://pci.jotform.com/form/252387534949169
FOR SALES REPS: Unlock Buyer Insights – Part 2
Date: Monday, November 10, 2025
Time: 1:00 PM EST / 10:00 AM PST
Presenter: Justine Cook, AGM Director of Membership and Education
Description: Deepen your understanding of the buyer’s decision-making process and refine your approach to sales. In this session, you’ll learn how to strategically position your product lines, overcome common objections, and navigate the open-to-buy process with confidence. Discover what sets top vendors apart and how to build lasting, productive relationships with retail buyers.
Key Takeaways:
- Navigate the open-to-buy process and align with merchandise plans
- Understand how buyers curate the merchandise mix and select vendors
- Overcome common buyer objections and build trust as a valuable partner
Make Mondays matter and join us live for this session designed just for sales professionals!
Registration: https://form.jotform.com/252388203972159
The Independent Golf Shop Advantage: Apparel Opportunities in 2025
Date: Wednesday, November 12, 2025
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Marie Driscoll, CFA, Driscoll Advisors, NRF 2025 Voice of Retail
Description: This webinar explores how independent golf shops can capitalize on booming golf participation and industry trends by curating innovative apparel selections, covering demographic shifts toward younger and more diverse players, the rise of a wide array of game formats and course experiences, and the dramatic evolution of golf fashion in 2025. It highlights the impact of social media-driven brands and new entrants, like Malbon, WAAC, Bad Birdie, and Master Bunny Edition, while showcasing legacy players such as Nike, Adidas, and Peter Millar, and addresses how sustainability, athleisure, and technology-infused performance wear are reshaping consumer preferences. Attendees gain practical insights on leveraging apparel assortment, influencer partnerships, and local engagement, positioning their shops for relevance and growth in the modern golf marketplace.
Key Takeaways:
- Understand how evolving golfer demographics and new play formats are influencing apparel trends and buying behaviors
- Explore the impact of emerging and legacy golf fashion brands, from Malbon to Peter Millar, on today’s retail landscape
- Learn actionable strategies to curate modern assortments, leverage social media influence, and engage your local community for growth
Join us live and learn how to position your shop for success in the modern golf marketplace!
Registration: https://pci.jotform.com/form/252745944046160
The Smarter Buy: Off-Price & Opportunistic Strategies to Maximize Margins
Date: Wednesday, November 19, 2025
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Jennifer O’Hare, Founder/CEO of Belle Box Co., Strategic Retail Consultant
Description: Every buy has a ripple effect on your shop’s profitability and your member experience. This webinar will walk you through how to evaluate off-price and opportunistic deals, when and why to packaway, and how to balance long-term commitments with in-season flexibility. You’ll leave with a clear framework for making smarter decisions that not only strengthen margins and minimize overbuying, but also drive sales and create excitement for your members and customers through fresh, timely, and profitable assortments.
Key Takeaways:
- Harness opportunistic buying: Learn how strategic, off-price deals can boost margins and member excitement
- Build a unique opportunity scorecard: Evaluate deals systematically to make smarter, data-driven purchase decisions.
- Learn how to price and position opportunistic buys for maximum impact and profitability
Sign up today to discover strategies for profitable, opportunistic buying.
Registration: https://pci.jotform.com/form/252746586735168
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM), a leading global professional organization, boasts over 850 buyers and 200 vendors committed to advancing the golf merchandising industry. Recognized for excellence, AGM aims to elevate retail standards, enhance industry relationships, and deliver continuous education. Our focus lies on key metrics, visual merchandising, promotions, and buying strategies, fostering profitable collaborations between golf retail buyers and vendors.
For more information, visit https://agmgolf.org/membership-2/
Media Contact: For media inquiries, contact: Megan Fidler, AGM Director of Marketing – megan@agmgolf.org – 916-717-4138
