Chicago, Illinois – Oars + Alps, leader in personal care products, is on a mission to prevent skin cancers caused by the sun. This May, the brand is putting their money where their mouth is by giving away sunscreen for both you and your crew with all orders on OarsandAlps.com (while supplies last).
‘There is a lot of unpleasant sunscreen out there,’ says Oars + Alps CEO Erica LeBlanc. ‘We’ve found that these negative factors – greasy feel, white cast, heavy fragrances – are enough to prevent people from regularly wearing sunscreen even when they’re aware of the sun damage risks. With this Skin Cancer Awareness campaign, we’re challenging folks to put Oars + Alps sunscreen to the test themselves and with their friends. We’re confident our lightweight, skin-nourishing formulas will have people looking forward to applying Oars + Alps sunscreen.’
Product Development Manager Cristian Avalos describes the Oars + Alps sunscreen difference. ‘All Oars + Alps sunscreens provide Broad Spectrum protection against the UVA rays that cause signs of aging and the UVB rays that can cause cancer. Our SPF lotions are water and sweat resistant up to 80 minutes, and they also contain high-end skincare ingredients like Squalane and Vitamin E to hydrate as well as provide sun protection without sticky, white residue.’
And not a moment too soon: Cases of melanoma—the deadliest form of skin cancer—are on the rise, especially among men. According to the American Academy of Dermatology, 1 in 27 men will be diagnosed with melanoma within their lifetime, compared to 1 in 40 women (AAD). Unfortunately, less than 13% of men wear sunscreen on sunny days compared to 29% of women (CDC). Golfers are particularly at risk with one recent study suggesting they are 250% more likely to be diagnosed with skin cancer (US News).
Skin cancer prevention is in Oars + Alps DNA. Co-founder Mia Saini Duchnowski created the brand for guys like her husband. ‘His grandfather passed away and had skin cancer, his father currently has skin cancer, and my husband is at risk’, says Mia. ‘I started Oars + Alps along with my cofounder, Laura (whose husband also had skin issues) because we didn’t want our husbands to be statistics’ (Rank & Style).
In addition to the Everyday Sunscreen Lotion samples they’ll be distributing with orders on their website, Oars + Alps offers a wide range of suncare products, so customers can find the format that works for them. From the hands-free Go Stick Clear Sunscreen, which won a PGA Show Best New Product award (PGA), to the Men’s Health awarded Hydrating Antioxidant Sunscreen Spray, Oars + Alps pairs innovative technologies with clean ingredients for sun protection that can keep up. Customers can check out their Skin Cancer Prevention Hub for more information including an informative quiz to determine a personalized sunscreen recommendation. Retailing from $5-$24, Oars + Alps’ amazing offerings are all available on www.oarsandalps.com and for wholesale purchases via Casey@oarsandalps.com.
About Oars + Alps
Oars + Alps was founded by two women with outdoorsy husbands, so we know what sun, sweat, wind and pollution—not to mention the dirt and grime of daily life—can do to your skin. But every option out there was too expensive, full of junk or just plain inconvenient. So, we took matters into our own hands. Made with men’s needs in mind so they work better for everyone, products are formulated to be easy to apply with no residue, non-shiny, and provide multiple benefits. Find our award-winning suncare, deodorant, cleansing, skincare, athletic recovery products and more at www.oarsandalps.com!
