Chicago, Illinois – Oars + Alps, leader in Men’s personal care products, is thrilled to announce the launch of their partnership with golf style expert, Marty Hackel, also known as “Mr. Style”. Well known as Golf Digest’s Fashion Director for 15 years, co-founder of and co-principal of Golf Guidance Group, as well as a Contributor to Golf Digest, Marty Hackel is joining the Oars + Alps team as an expert on golf product essentials for the course. With a range of products developed to nourish, hydrate, clean and protect, Oars + Alps makes the perfect must-haves for on and off the golf course. This exciting new partnership showcases the importance of both style and personal care, in the golf industry.
“We are so thrilled to kick-off this partnership with Marty. His years of expertise in the golf world has truly made him an icon in his own right, and Oars + Alps has can think of no greater person to show how to care for yourself on and off the course from head to toe, than Mr. Style himself”, says Erica LeBlanc, CEO of Oars + Alps
Marty Hackel is beloved for his practical styling tools while Oars + Alps has set itself apart by creating natural, effective products for men who lead active lifestyles. Marrying the importance of fashion with grooming and personal care, Marty embodies the very ethos of the brand that prides themselves on developing products that make you look good, feel good and play well. With his iconic flair, Marty conveys the Oars + Alps active man of luxury, style, and sensibility.
As a trend spotter Marty Hackel says, “with my many years of experience on the golf course, the one thing that never goes out of fashion is SPF protection. Oars + Alps also offers a diverse range of grooming essentials, skin and body care items, and even post-course recovery products that truly make you look and feel your very best.”
Quality matters when it comes to golf essentials, and Oars + Alps provides efficacious products formulated with high-quality, natural and premium ingredients. The partnership with Marty and Oars + Alps ensures that looking great on the course also means staying protected, and the brand’s signature Sunscreen Products are perfect for avid golfers who average long days on the course–exposed to harmful UV rays. Marty Hackel has also seen a wide range of post-round essentials, as recovery is another crucial part of any golfer’s routine. Taking recovery to the next level, the Oars + Alps Athlete Line makes for a powerful trio that will have you ready to head back to the course in no time. Retailing from $5-$140, Oars + Alps amazing offerings are all available on www.oarsandalps.com.
About Oars + Alps
Oars + Alps was founded by two women with outdoorsy husbands, so we know what sun, sweat, wind and pollution—not to mention the dirt and grime of daily life—can do to your skin. But every option out there was too expensive, full of junk or just plain inconvenient. So, we took matters into our own hands. Made with men’s needs in mind so they work better for everyone, products are formulated to be easy to apply with no residue, non-shiny, and provide multiple benefits. Visit www.oarsandalps.com for more!
