October Golf Weather Impact: A Modest Downward Draft
October’s weather impact flipped to negative, after a modest September gain, as Golf Playable Hours (GPH) were down 3%. That also flips the Year-to-Date (YtD) figure back into fractional negative territory at -0.1%.
Played Rounds for September published by Golf Datatech hit the daily double with rounds demand up 5% which also handily beat the GPH results and produced the “unicorn” of Rounds up, Utilization up! For the YtD period, rounds are now slightly up beating basically flat weather through 9 months. To read the more detailed commentary on the results, click here.
Intelligent, curious and courageous industry stakeholders wanting the detailed metrics and monthly updates on weather impact at the national, regional and market level as well as utilization and the full year forecast numbers have three subscription options:
• Subscribe to Cognilogicfor individual facility owner/operators ($120 annual plus $60 initial year setup fee)
• Subscribe to the Geographic Weather Impact Analysis Tracking service ($299, 12 reports annually at national, 45 weather regions and 61 key markets levels)
• Subscribe to the Pellucid Publications Membership ($495 annually includes Outside the Ropes monthly newsletter, 2018 State of the Industry, 2017 Industry Golf Consumer Franchise Scorecard, Geographic Weather Impact Analysis tracking and the Top 25 US Golf Markets Scorecard (update just released, some market movement in spots 5-25)
You can order any of the above information services via Pellucid’s Online Store.