DALLAS – Olydoe, an up-and-coming men’s golf apparel brand redefining modern golf style through natural fibers and understated design, will attend the 2026 PGA Buying Summit taking place July 26-29 at the Omni PGA Frisco Resort and Spa. The Summit marks Olydoe’s next step in building relationships with buyers and retailers following the brand’s debut last October.
Since introducing its first collection, Olydoe has drawn attention for rejecting the logo-driven, synthetic-heavy approach that dominates much of golf apparel today. Built from premium natural fibers such as Supima cotton, merino wool and TENCEL™ blends, the brand’s pieces are designed to excel on the course and transition seamlessly into everyday wear. The brand offers a refined alternative rooted in quiet luxury rather than trend cycles.
At the Summit, Olydoe will continue its efforts to expand its presence in pro shops, private clubs and specialty retailers across the country, while raising awareness for the young, growing brand. Founder Scott Matthews, a lifelong golfer who launched Olydoe after years spent observing a widening gap between price and true craftsmanship in golf retail, will be onsite throughout the event for meetings and media conversations.
The appearance comes as Olydoe prepares for its Fall collection launching in September 2026, expanding on the brand’s foundation of natural performance fabrics and refined design.
The Olydoe collection is available now at olydoe.com.
About Olydoe
Olydoe is a men’s golf apparel brand delivering quiet American luxury through natural, traceable materials and intentional design. Inspired by American sporting heritage and refined by modern sensibility, Olydoe creates versatile apparel built for performance on the course and style beyond it. The brand is focused on pro-shop credibility, thoughtful craftsmanship and building community through golf.
Media Contacts
Alyssa Overheim
On Behalf of Olydoe
alyssa@trestlecollective.com
757-395-0107
