New men’s golf lifestyle brand built on natural, traceable materials debuts its first full collection
DALLAS, TX. – Olydoe, a new men’s golf lifestyle brand, today announced the launch of its Fall 2026 Collection. Founded on the belief that golf happens in nature, Olydoe was built on the idea that the clothing worn on the golf course should honor that connection through natural, traceable materials like Supima cotton, merino wool, and TENCEL™. The collection is designed to perform like technical fabric while looking and feeling like neither.
Olydoe was founded by lifelong golfer Scott Matthews, whose eye for textiles goes back to his childhood. Raised around a family-owned fabric store run by his grandmother, and taught the fundamentals of fabric by a mother who spent years as a Home Economics teacher, Matthews grew up with an eye for material quality. After years playing golf throughout the Midwest, he grew frustrated with the interchangeable pro-shop polo and set out to build something with more integrity.
“I grew up around fabric, and I know the difference between something that’s built to last and something that just looks the part,” Matthews said. “Olydoe is the result of holding golf clothing to that same standard. It’s real materials, done right.”
What’s New For Fall
The Fall 2026 Collection centers on three natural fibers, each doing a specific job: Supima cotton, merino wool, and TENCEL™. The fabrics that make up the collection include cashmere, a cotton-linen blend, merino ponte knit, luxe pima cotton, merino aire, pima piqué knit, and Supima hollow cotton.
- OG Supima Hollow Golf Polo, $110: Built with hollow cotton technology that pulls moisture away from the skin for a natural, polyester-free performance. Launches for Fall in Cotton/Blue/Twilight, Cotton/Windward Blue and Cotton/Brown/Blue.
- Oxford Pique Polo, $110: A soft piqué knit polo finished with a classic Oxford stripe detail. Available in six colorways: Ghost Gray/Oceana, Oceana/Summer Blue, Oceana/Sparrow, Snow White/Oceana, Snow White/Sparrow and Snow White/Ghost Gray.
- Luxe Pima Long Sleeve, $115: A Pima cotton mid-weight polo with a soft hand-feel, breathability and stretch that moves easily through changing temperatures. Offered in Ghost Gray, Snow White, Oceana and Sparrow.
- Merino Ponte Quarter Zip & Vest, $185: Built from a 320 gsm 100% Australian merino wool ponte knit for natural thermal regulation, durability and structured stretch. Available in Blueberry, Rock Ridge Gray, Sand and Highland Green.
- Merino Aire Hoodie, $145: A merino wool and TENCEL™ blend for a smoother drape, added softness and thermal regulation. For Fall, available in Pineneedle, Rock Ridge Gray, Blueberry and Windward Blue Heather.
- Merino Aire Polos, $125 (short sleeve) / $130 (long sleeve): The same merino-TENCEL™ blend in a polo, offered in short- and long-sleeve. Available in Blueberry, Pineneedle, Windward Blue Heather and Rock Ridge Gray.
- Italian Cashmere Sweater, $340: A 100% cashmere piece sourced from a family mill in Northern Italy, finished with a micro-rib texture that resists pilling and layers cleanly under a blazer or over a polo. Available in Navy Blue, Sage Green and Dune Brown.
The Fall 2026 collection is available online at www.olydoe.com and at select pro shops and private clubs.
Media Contacts
Megan Godfrey
On Behalf of Olydoe
megan@trestlecollective.com
708.214.4287
Johnathan McGinty
On Behalf of Olydoe
johnathan@trestlecollective.com
706.338.2732
Alyssa Overheim
On Behalf of Olydoe
alyssa@trestlecollective.com
757.395.0107
