DALLAS, Tx. — Olydoe, an up-and-coming men’s golf apparel brand redefining modern golf style, has officially introduced its debut collection, delivering a refined alternative to logo-driven and synthetic-heavy golfwear. Built on the belief that golf happens in nature and apparel should honor it, Olydoe offers thoughtfully designed pieces crafted from premium natural fibers that feel better the longer they’re worn.
Designed for today’s modern traditionalist, Olydoe’s collection emphasizes quiet American luxury through muted palettes, structured fits, and subtle branding. By prioritizing materials such as Supima cotton, merino wool, and TENCEL™ blends, the brand delivers natural performance that rivals synthetic fabrics while offering superior comfort and versatility from the first tee to the final stop of the day.
Founded by lifelong golfer Scott Matthews, Olydoe was born from years spent inside private clubs and pro shops, where he noticed a growing disconnect between premium price points and true luxury. For Matthews, he felt that while the category continued to grow, much of the apparel felt interchangeable.
Olydoe’s approach is grounded in timeless craft rather than trend cycles. Each piece is designed to transition effortlessly from course to city, offering understated sophistication that aligns with evolving golf culture while still passing the clubhouse test. The brand is intentionally positioning itself within select pro shops, private clubs, and specialty retailers — earning credibility where it matters most before scaling broader distribution.
As golf continues its cultural resurgence, with apparel serving as both performance gear and social signal, Olydoe stands apart by rejecting loud graphics and synthetic “tech” narratives. Instead, the brand focuses on on-body proof – shirts that hold their shape through 18 holes and age gracefully over time.
The full Olydoe collection is available now at olydoe.com, with additional club collaborations and select retail partnerships planned throughout 2026.
Matthews will be onsite at the PGA Merchandise Show this week and available for meetings and media interviews.
About Olydoe
Olydoe is a men’s golf apparel brand delivering quiet American luxury through natural, traceable materials and intentional design. Inspired by American sporting heritage and refined by modern sensibility, Olydoe creates versatile apparel built for performance on the course and style beyond it. The brand is focused on pro-shop credibility, thoughtful craftsmanship, and building community through golf.
PGA Merchandise Show Media Inquiries, please contact: Thomas Ehlers, thomas@trestlecollective.com
