Revolutionizing the Learning Experience with Quality Custom Equipment and Gamified Growth
Wayne, PA, – Operation 36 by Golf Genius, the leading developmental golf program dedicated to beginner golfers, today announced the launch of Op 36 Clubs, a new custom equipment program in partnership with Henry-Griffitts, the respected industry pioneer in custom fit golf clubs. This innovative program offers new golfers high-quality golf clubs tailored to their height, swing, and skill level. Beginners can start with just the clubs they need, avoiding the expense associated with a full set as they start their developmental journey.
“For years, beginner golf sets have been one-size-fits-all and typically made from inferior materials, forcing new players to start with equipment that is working against them,” said Randall Henry, CEO of Henry-Griffitts. “Many beginner sets are sold as full sets, which can be overwhelming and unnecessary for someone just beginning to learn and enjoy the game. Through our collaboration with Operation 36, we’re changing the narrative by supplying tour quality custom fit equipment to match a junior or other beginning golfer’s individual needs from day one. The Op 36 custom equipment program also takes a unique approach by offering both juniors and adult beginners the opportunity to start with just a putter and wedge—the clubs most consequential for early skill development. Golfers can then gradually expand their sets as their skills evolve, all while staying aligned with the Operation 36 curriculum.”
Key Features of the Program
High-Quality, Tailored Equipment: Unlike typical beginner sets, the equipment in this program is crafted from premium materials, ensuring that players have the right tools to succeed, right from the start.
Affordable & Gamified Growth: Through Operation 36 curriculum and technology, golfers can add clubs as they progress. The program gamifies the process, making it fun and rewarding while also providing a simple, affordable path for players to build their custom set.
Custom-Fitting Options: Players have two fitting options—self-fit during registration or custom fit by their coach in class ensuring that each golfer starts with equipment suited to their unique body and swing characteristics.
Reshaft Program: As players grow, the equipment grows with them. The program offers an affordable reshaft option for juniors as they gain height or for beginners who increase swing speed, eliminating the need to buy a whole new set of clubs.
Evolving Equipment for Evolving Skills: As golfers level up through the Operation 36 program, they can continue to build their set, adding clubs as they need them and ensuring their equipment matches their progress in both skill and physical growth.
According to Ryan Dailey, co-founder of Operation 36: “Our mission has always been to create the most effective program and technology to help players learn the game of golf. Finding affordable, quality equipment that supports the learning process has long been a challenge that can hinder new golfers from getting started. We’ve always believed that the one-club-at-a-time approach would be ideal for a beginner. Now, we’re excited to partner with Henry-Griffitts not only to make this vision a reality, but to offer custom-fit equipment that evolves with a player’s growth. Our curriculum and technology platform make this approach easy and provide a seamless experience for golfers by offering them exactly what they need at every stage of their journey.”
The custom equipment program also includes a simple club fitting system that fits in a backpack, enabling coaches to fit students directly in class, ensuring a streamlined and personalized experience for every golfer.
For more information, please contact Andrew Strom at andrew@op36golf.com or visit: https://op36shop.com/products/clubs.
About Operation 36 by Golf Genius
Operation 36, is an innovative and comprehensive golf program designed to help beginners (kids and adults) grow their skills and passion for the game. With a proprietary technology platform and proven curriculum that emphasizes learning and progress through gameplay, Operation 36 has transformed how golfers are introduced to the sport and advance their skills. Now in use at more than 800 locations, Operation 36 is the most popular and effective developmental program to teach beginners how to play golf for a lifetime. For more information, please visit operation36.golf.
About Henry-Griffitts
Henry-Griffitts has been the pioneer in the custom golf club fitting industry for over 40 years. With a commitment to precision engineering and quality craftsmanship, Henry-Griffitts provides golfers with tailor-made clubs that fit their unique swing characteristics.
About Golf Genius
Golf Genius provides innovative software and services to the global golf community serving over 10,000 private clubs, public courses, academies and destination resorts in 63 countries. Golf Genius also serves national federations, regional associations, and tours, including the USGA, Golf Canada, Golf Ireland, England Golf, Japan Golf Association, the Legends Tour, the European Tour, and the PGAs of America, Australia, Belgium, Canada, Japan, Portugal, Switzerland and New Zealand.
With a core product suite that spans tournament management, golf shop operations, coaching, and handicap management, Golf Genius provides the essential tools for golf professionals to save time, increase revenue, and deliver exceptional golfer experiences. Furthermore, the company’s direct-to-consumer business reaches more than 15 million golfers worldwide with a popular portfolio of consumer golf apps offering GPS, auto shot tracking, scoring and statistics, strokes gained, video analysis, and golf trip management.
Golf Genius has 300 team members, including 75 PGA Professionals, with sales and support operations in the United States, Canada, Japan, the UK, Europe, Australia and New Zealand. For more information, please visit golfgenius.com
