#OriginalGoodTime
(Miami, FL, May 13, 2025) — Original Penguin® by Munsingwear,® a division of Perry Ellis International, the renowned lifestyle brand recognized for its timeless style and contemporary flair, is set to launch its latest television commercial, May 12th-the week of the PGA Championship, on Golf Channel. The commercial, filmed at the picturesque Cabot Citrus Farms, brings together a stellar lineup of golf talent and creative visionaries to showcase the brand’s signature blend of style, performance, and personality.
The spot features Original Penguin ambassadors and PGA TOUR winners Jake Knapp and Nico Echavarria, both of whom embody the brand’s commitment to being an original on and off the course. Also joining the shoot were Original Penguin creators and ambassadors Officially Sonny and Carolin Pinegger as well as model Hailee Lautenbach further emphasizing the brand’s deep connection to the golf community and contemporary fashion.
Bringing the vision to life is Dakota Media, the production company co-founded by renowned actor and passionate golfer Josh Duhamel and golf industry veteran and entrepreneur Joshua Algra. Known for its cinematic storytelling and striking visuals, Dakota Media captures the essence of Original Penguin Golf’s originality while celebrating the modern golfer’s lifestyle.
“Not only do I love Original Penguin as a lifelong golfer, but I loved the brand’s vision for breaking a little glass and allowing us to get outside of the box a little,” said Duhamel. “I enjoyed working with Johnathan Schoenberg of TDA Boulder as creative director for this project, designing a script that felt fresh.”
Original Penguin’s latest commercial embodies the spirit of the brand and embraces the good times had on the course, visually represented by golfers playfully shattering plates. The spot emphasizes the joy of the game and the breaking of old conceptions, all while showcasing the timeless iconic style found in Original Penguin apparel, offering a vibrant invitation to embrace a more relaxed and fun approach to golf.
“We’re incredibly excited to take this next step in bringing Original Penguin to a wider audience,” said Brad Holder, Senior Vice President of Marketing for Perry Ellis International. “Golf is evolving, and our brand is all about keeping it fresh, stylish, and fun. This commercial perfectly captures that spirit.”
The debut of Original Penguin Golf’s latest television commercial marks a major milestone in the brand’s continued expansion within the sport. With a dedication to innovative design and storytelling, Original Penguin remains at the forefront of golf fashion and culture.
“To have Jake, Nico, Sonny, Carolin and Hailee on set alongside a creative powerhouse like Josh Duhamel and Dakota Media made for an unforgettable experience,” added Holder. “We can’t wait for golf fans to see it.”
Original Penguin and Pete the Penguin have left their mark on a league of legends. For over 70 years, our namesake bird has been adorned and adored by the masters of leisure and sport to define itself as an American classic. Today, the Penguin icon still stands as a signal for those who know how to be an original.
About An Original Penguin® by Munsingwear®
In 1955, Minneapolis-based Munsingwear – an underwear and military supply company – ironically
became the touchstone of suburban sport with the introduction of the first iconic golf shirt to America –
an ORIGINAL PENGUIN.. Known for its unique, humorous and detail-oriented clothing, Original Penguin offers a full range of men’s, women’s and children’s clothing, accessories and fragrances. Original Penguin is present in North, Central and South Americas, Europe as well as India and the Philippines. There are over 1,250 points of sale, more than 99 Original Penguin stores worldwide and two dedicated e-commerce websites: www.originalpenguin.com and www.originalpenguin.co.uk.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor, and licensor of a broad line of high quality men’s and women’s apparel, accessories, and fragrances. The company’s collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses, and men’s and women’s swimwear is available through all major levels of retail distribution. The company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel. Additional information on the company is available at www.pery.com
For more information, contact:
Stuart Goldstein
RG Narrative
201-681-0618
stuart@rgnarrative.com
