GREENWICH, Conn., – Outlyr, a global event management, sponsorship consulting and activation agency, today announced the addition of award-winning sports marketing executive Ryan Luckey as executive vice president and head of marketing. Luckey will report to Outlyr Partners Tim Erensen and Andy Bush.
In this newly created role, Luckey joins Outlyr’s executive leadership team to lead strategic planning, client development, and overall marketing and brand communications. Luckey brings to Outlyr 25 years of marketing and sponsorship leadership across global brands in consumer-packaged goods, telecom, media, technology, financial services and sports and entertainment.
Luckey comes to Outlyr from Goldman Sachs, where he served as vice president of partnerships and client engagement, spearheading programs to enhance commercial value and client experiences. Luckey also has led sponsorship and marketing teams at AT&T and Molson Coors Beverage Company, partnering with leagues, franchises, athletes, media and governing bodies across the sports business ecosystem. Under his leadership, Sports Business Journal recognized AT&T as ‘Sports Sponsor of the Year’ in 2015.
“As Outlyr continues to grow and expand its global client portfolio, having Ryan’s breadth and depth of experience will enable us to provide current and future clients with insights, in-depth strategy and best in class execution. This focus will be instrumental in our future growth and success,” said Erensen. “Andy and I have had the pleasure of working with Ryan over the years and have always admired his work. He is a passionate marketer and strategic thinker from ideas to activation, and we are confident he will lead our existing consulting and marketing services team to new heights.”
“Outlyr is known for producing world-class events and experiences for brands and fans. I am excited to join a passionate group of leaders to continue to raise the bar and drive growth for our clients and meaningful positive change in our business,” said Luckey. “Tim and Andy have a tremendous vision for Outlyr’s future, and I am energized by the great challenger mindset that runs through this team.”
A proud graduate instructor and alum of Indiana University and the Kelley School of Business, Luckey has also served as an adjunct professor at Southern Methodist University. He lives in the Dallas area with his family and will work out of Outlyr’s Dallas office.
About Outlyr
Outlyr is a global event management, sponsorship strategy and activation agency that specializes in the development and execution of engaging events and experiences. Outlyr believes in the power of relationships – driving connectivity through sports and culture – to create strategic marketing platforms and high-quality activations, enhancing affinity for its clients and brands. Outlyr manages a number of professional golf tournaments, sporting, hospitality and lifestyle events, as well as the sponsorship portfolio for several blue-chip clients. For additional information on Outlyr, visit www.Outlyr.com.
Media Contact:
Jeremy Friedman
Outlyr
407-721-9752
jfriedman@outlyr.com
