A HISTORIC TRANSITION, PAYING HOMAGE TO THE PAST WHILE EMBRACING THE FUTURE
BOURBON, MO – After 94 years of unparalleled success, Paramount Apparel International has made the significant decision to rebrand itself and proudly introduce Imperial as its new corporate name. This symbolic change comes as part of our commitment to our flagship brand “Imperial” and an effort to continuously evolve, adapt, and meet the demands of an ever-changing market landscape.
As we embark on this exciting new chapter of our organization, it is essential to acknowledge and honor the foundation upon which our Company was built. Paramount, a name that has become synonymous with quality and trust, will forever be ingrained in our history. Our success story began with Paramount, and it has shaped our values, expertise, and legacy.
“Imperial represents a natural progression for our Company, allowing us to celebrate our heritage while embracing our vision for the future,” said Todd Johnson, CEO of Imperial. “This rebranding signifies our evolution from being solely a manufacturer to becoming a significant consumer and trade brand known for our exquisite product, innovative solutions, exceptional customer service, and unwavering commitment to excellence.”
The decision to transition from Paramount to Imperial was taken with careful consideration. We believe that as Imperial, we are better positioned to solidify our brand identity, operate as a team of one, expand our reach to new markets, and forge new connections in an ever-evolving marketplace. Behind the rebranding initiative lies our firm belief that our success has foundations not just in what we produce, but in the trust, loyalty, and satisfaction we cultivate amongst our customers.
“With the rebranding, we reaffirm our commitment to transparency, reliability, and integrity,” continued Johnson. “As we transition to Imperial, our customers can rest assured that we will maintain the same unwavering focus on their needs, ensuring the highest level of satisfaction, and exceeding expectations at every turn.”
Paramount acquired the Imperial brand in late 2012, which had been based in the greater Denver, Colorado-area since 1916 and previously had several owners over the course of its almost 100-year existence. In 2013, Paramount closed its Denver office and moved all Imperial operations to Missouri. Over the past 10 years, the Imperial brand has experienced explosive growth in several channels, including the green grass golf market. Golf partnerships and affiliations also include the PGA of America, PGA Tour, LPGA Tour, United States Golf Association, and American Junior Golf Association.
While our name may change, our core values, vision, and dedication will remain deeply rooted in the company culture. Imperial will be a symbol of our unwavering allegiance to the generations of customers who have entrusted us with their business.
As we embark on this transformative journey, we thank all our loyal customers, team members, and stakeholders who have played an invaluable part in making Paramount what it is today. Together, we look forward to an exciting future as Imperial—a brand that not only represents our success but also defines our commitment to excellence—for the next 100 years and beyond.
For more information, please visit our new website at Imperial1916.com.
About Imperial
Imperial is a consumer apparel brand founded in 1916 with design, marketing, manufacturing, and distribution capabilities. Imperial sells its products into several markets, including the direct-to-consumer (DTC), golf, corporate, and supply chain channels. Customers include the U.S. Open, PGA Championship, Open Championship, Ryder Cup, Presidents Cup, and Solheim Cup. Imperial also has manufacturing and licensing relationships with Nike, Peter Millar, Tommy Hilfiger, Vans, adidas and many other global brands.
Imperial products can be found at all Top 100 and over 75% of the Top 400 golf courses in the United States and has been voted the #1 headwear brand for private and resort golf facilities for six consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech.
Imperial is also proud to fund the Imperial Foundation, a separate philanthropic organization committed to the growth and vitality of sports—especially the game of golf and those who support it—as well as the overall health and well-being of the people in the communities Imperial serves.
For further information please visit Imperial1916.com. Follow Imperial on Instagram at @ImperialHats.
Media contact:
Tori Cole
Marketing Manager
Tcole@imperial1916.com
