Veteran golf industry executive brings extensive sales leadership, national account and retail experience to drive continued growth
LOUIS, Mo. — Peter Millar Licensing Co, a division of Paramount Brands, today announced the appointment of Paige Weiland as National Sales Director. In her new role, Weiland will lead national sales strategy and customer development for the Peter Millar Licensing Co., strengthening key partnerships and identifying new opportunities for growth.
Weiland brings extensive golf industry experience spanning sales leadership, national account management and retail buying, giving her a unique perspective on the needs of brands, retailers and consumers across the golf marketplace.
“Paige brings exactly the kind of experience, relationships and customer-first mindset we believe will help take our Peter Millar licensing business to the next level,” said David Shaffer, President of Golf at Paramount Brands. “She understands the golf industry from virtually every angle — brand, sales and retail — and has a proven ability to build strong partnerships and translate opportunity into growth. We’re thrilled to welcome her to Paramount Brands.”
Most recently, Weiland served as Vice President of Sales at GT Golf Supply, where she oversaw commercial strategy, national accounts and a nationwide sales organization. Prior to GT Golf Supply, she spent nine years with Cobra PUMA Golf, where her responsibilities included managing the Dick’s Sporting Goods and Golf Galaxy business.
Her career also includes experience on the retail buying side of the industry, providing her with a 360-degree understanding of the golf retail landscape and the factors that drive successful long-term partnerships.
In her new role, Weiland will focus on strengthening Peter Millar Licensing Co. partnership with Peter Millar and its sales team, deepening relationships with key accounts and expanding opportunities across green grass golf.
“I’ve spent my career in the golf industry and have always admired brands that combine great product with strong customer partnerships,” said Weiland. “I’m incredibly excited to join Paramount Brands and work alongside the Peter Millar team. There is tremendous opportunity ahead, and I look forward to building on the strength of both brands and helping our customers continue to grow.”
A former collegiate golfer at the University of Dayton, Weiland’s connection to the game extends well beyond her professional career. She has remained passionate about golf throughout her life and brings that personal understanding of the sport and its community to her new position.
About Paramount Brands
Paramount Brands is a CPC owned portfolio of premium headwear, apparel and lifestyle brands united by a commitment to craftsmanship, innovation and exceptional service. Rooted in more than a century of manufacturing expertise, the company brings together Imperial, Pukka, and Winston Collection —distinct brands serving customers across golf, sports, corporate, destination and lifestyle markets. Through deep customization capabilities, premium product development and a customer-first approach, Paramount Brands helps its partners create products and experiences that stand apart.
Paramount Brands sells its products into several markets, including the direct-to-consumer (DTC), golf, corporate, and supply chain channels. Customers include the U.S. Open, PGA Championship, Ryder Cup, Presidents Cup, and Solheim Cup. Paramount Brands also has manufacturing and licensing relationships with Nike, Peter Millar, Tommy Hilfiger, Adidas and many other global brands. Products can be found in all Top 100 golf courses in the United States and has been voted the #1 headwear brand in golf for eight consecutive years by the Association of Golf Merchandisers (AGM). Imperial and Pukka are reported as the “#1 and #2 headwear brands in the combined on and off course retail golf channels” by Golf Datatech.
For further information please visit paramountbrands.com. Follow Paramount companies on Instagram at @ImperialHats, Pukka at @Pukkainc and Winston Collection at @thewinstoncollection.
CPC, Paramount’s parent company, is a Kansas City-based investment holding firm focused on a long-term strategy to buy, build, and hold™ great companies.
