ParOne today announced the appointment of Sheryn Richards to build and lead marketing at AVA Golf, its wholly owned subsidiary developing an AI-powered game improvement intelligence platform focused on transforming how golfers analyze and improve performance through video and data.
Richards brings nearly a decade of experience in digital marketing, demand generation, and brand strategy across golf and sports technology. She most recently served as Digital Marketing Manager at GOLFZON America, where she led digital strategy across multiple brands, overseeing SEO growth, marketing automation, analytics, and go-to-market initiatives.
Prior to GOLFZON, Richards held marketing leadership roles at Troon, managing and optimizing more than 120 websites, eCommerce platforms, and mobile applications for golf courses and hospitality brands nationwide. Her experience also includes agency and consulting work focused on SEO, website optimization, and performance analytics.
At AVA Golf, Richards will build and lead the company’s marketing function from the ground up, overseeing brand strategy, go-to-market execution, demand generation, and communications as AVA prepares to launch its AI-driven game improvement intelligence platform. Her mandate is to establish AVA as a category-defining performance intelligence brand built on proprietary video and data systems.
“We are building AVA to become a defining performance intelligence platform in golf,” said JR Charles, Founder and CEO of ParOne. “That requires more than marketing. It requires precision, credibility, and scalable systems. Sheryn brings all three.”
Reflecting on her new role, Richards shared:
“What excites me about AVA is the opportunity to make performance insights more actionable for golfers. Built on a strong foundation in video and data, AVA is focused on giving players a clearer, more complete view of their game. I’m looking forward to shaping the brand from the ground up and bringing it to market in a way that’s thoughtful, credible, and built to last.”
Richards holds a Bachelor of Arts in New Media Arts from George Mason University and began her career in creative and digital design — a foundation that continues to inform her practical, user-first approach to marketing.
About ParOne
Founded in 2020, ParOne is a golf technology company developing platforms and tools that power golf media, performance, and analytics, providing data-driven solutions for partners and golfers.
ParOne’s portfolio includes wholly-owned subsidiaries AVA Golf, an upcoming AI-powered performance platform; GolfCentral.tv, a golf streaming network distributing premium content globally; ParOne.dev LLC, delivering custom engineering services for digital products; and ParOne Holdings, LLC, which invests in other golf technology companies to grow and strengthen the ecosystem. ParOne combines media, technology, and data to create trusted, scalable golf solutions that drive performance and innovation.
For more information, visit www.parone.com or contact info@parone.com.
