’22 State of the Industry: Golf Demand Strengthens Despite Rounds Decline
Pellucid announces the publishing of their definitive 2022 State of the Industry assessment which they delivered, for the 20th consecutive year, during the PGA Show in Orlando. The 75-slide numbers-fest, which was delivered by Jim Koppenhaver and Stuart Lindsay in 60 minutes, highlighted two facts contradicting the only possible ’22 industry narratives which will be based on visibility into only rounds and golfer counts:
- Demand for golf cooled as evidenced by the 4% decline in rounds
- The rising golfer base means we’re establishing better golfer relationships
The above chart showing rising Utilization in ’22, one of 75 in the presentation, outlines that demand for golf was actually stronger when (significantly) unfavorable weather is factored in. In addition, Lindsay highlighted that, based on new golfer research we’ve compiled, our retention rate of golfers remains <45% year-to-year which means the increasing golfer base simply means we’re bringing more people into the top of the funnel while continuing to allow 2M+ golfers to “leak” out the bottom annually (not the definition of great Customer Relationship Management).
The more detailed, fact-supported and unusually optimistic story of ’22 for the golf industry is now available for purchase from Pellucid one of three ways:
- Purchase a Pellucid Publications Membership, $495 annual; includes:
- ’22 State of the Industry (75 .ppt charts, access to web video presentation)
- Monthly Nat’l/Reg’l/Mkts weather impact tracker
- Monthly Outside the Ropes digital newsletter
- National Golf Consumer Franchise Scorecard (size/change/demographics)
- Subscribe to the Golf Market Research Center (facility owner/operators/MCOs), $500 annual per facility; includes:
- Local Market Snapshot (golfers, supply/demand balance, velocity etc.)
- Monthly trend comparative graphs for Rounds & Utilization
- Current month and Year-to-Date Key Performance Indicators Scorecard
- Access to facility-specific Cognilogic (historical) and Foresight (60-day forecast) web reports
- ’22 State of the Industry (75 .ppt charts, access to web video presentation)
- Purchase ’22 State of the Industry report, $275; includes:
- 75 .ppt charts
- Access to 90-minute web video presentation via web
For once, Pellucid’s multi-dimensional and more detailed view of the industry’s performance produces a more optimistic view of both the year-in-review as well as the ’23 projection based on fundamental analysis and trendlines. For all of those who historically have dodged buying the industry review because you “didn’t want to pay for bad news”, this is your chance to be consistent in logic and “buy into the good news.” Operators are standing by for your orders…
