Season’s greetings golf stakeholders:
It’s hard to believe that yet another calendar year draws to a close; this marks the 10th complete calendar year of publication since the inaugural issue in May of 2010 (under the watchful eye of original editor Jim Dunlap). Stuart Lindsay is on a roll with his article being selected for the 3rd consecutive month to headline as he provocates by asking “Did you get your fair share of the COVID dividend; how do you know?” What he’s suggesting is that our performance tracking measurements and systems aren’t up to the task of measuring what you actually got, let alone whether it was fair share or not. Dare to disagree? Read on to get his take: The Pellucid Perspective – December 2020
In addition, our December tale features the following analyses and professional opinions:
- Publisher Jim K. returns after his November hiatus to ask how it is that a $25B+ golf operations industry over a 20-year span and at least 4 separate attempts still lacks a national/market performance tracking system and any type of local market benchmarking. He suggests that while we assert we’re a “real industry”, this one glaring weakness suggests otherwise and a great ’21 New Year’s resolution would be to fix this
- Building on Jim’s story, Stuart closes out the opinion articles for the month with a preview of the beta product built by Pellucid/Edgehill for which we’ll be doing a call for charter members in Jan ’21. Rather than curse the darkness, we’re going to light a candle and see if there are enough initial participants (facility owner/operators, management companies, PoS providers) to get it up and running and we’ll refine it from there
- Plus the monthly Industry Scorecard (the only integrated scorecard of multi-source performance indicators) including the November weather impact results (off-the-charts) and October YtD Utilization (another double-digit gain). We also chart the monthly timeseries for the year of Golf Playable Hours and Utilization while our Market Focus this month continues through our most recent Top 25 list; working our way up from the bottom we visit Atlanta, GA occupying the 21st spot in the recently-updated scorecard and ranking. Rounding out the issue, our Comings & Goings section catalogues, classifies and comments on 15 activities hitting our radar in the past month with Transactions leading the way
- As a reminder, Pellucid recently introduced our Cognilogic Foresight product, Golf Playable Hours/Capacity Rounds forecast 60 days out, which can be purchased ordered here at a one-time cost of $150. As we finalize our annual subscription access and pricing, for a limited time all one-time report fees will be credited back to subscriptions.
We recognize and thank our continuing sponsors; Troon Golf, GOLFNOW and KemperSports for their continued support of intelligent dialogue on key industry issues and health metrics tracking. For all those service providers and suppliers to the golf industry out there with the latest-and-greatest to offer to the industry thought-leaders who read our monthly publication, might we suggest considering joining our merry little band through our most popular 12-month sponsorship program? (offered at an improved value relative to our entry-level six month sponsorship rate) Twelve-month sponsors also receive all Pellucid industry-standard reports (State of the Industry, Outside the Ropes, Monthly Weather Impact Tracking (Nat’l, Reg’l, Markets), Top 25 US Golf Markets Scorecard, National Golf Consumer Franchise Health Scorecard and US Golf Supply on Sale report). Sponsorship provides monthly exposure to approximately 30K industry leaders and followers and associates your brand with Pellucid’s effort to expand intelligent thinking on today’s most challenging industry issues. For more “opportunistic” spenders, we might suggest one of our smaller-bite Ad Partner programs for those who may not be able to make a 6 or 12-month commitment (as short as 3 months are now available) or who may not need a half page or more exposure (quarter pages now available). If you’re interested in knowing more about sponsorship opportunities or our ad partner options, contact Publisher Jim Koppenhaver (847.808.7651, jim@pellucidcorp.com).
If you know of associates who would benefit from the topics and insights covered in this issue, feel free to forward this email and encourage them to register on the Pellucid website (Join our email list) to join the conversation, discussion and debate.
We also continue to spread the word on Pellucid’s next-generation golf course database, the Internet Golf Course Database (IGDB) with partners Apparation LLC, Never-Search and GolfCourseRanking.com which now offers annual subscriptions for <$2.5K (that’s a compelling value!). IGDB now powers Pellucid’s Golf Local Market Analyzer and the Top 25 US Golf Markets Scorecard and has added functionality to our project work like being able to tally and profile course closures within key US markets over time. For more information on our comprehensive database, updated quarterly and refreshed completely every 9 months (all 15K+ US courses), email support@theigdb.com.
