February Golf Weather Impact: Mild Winter Pattern Continues
February’s weather impact turned in a 4th consecutive month of gains as Golf Playable Hours (GPH) were up 9%. That’s slightly below January’s double-digit gain slightly tempering the Year-to-Date (YtD) result to +15%.
Played Rounds for January published by Golf Datatech followed weather directionally higher with a healthy 11% gain which lagged the positive GPH results, producing a 4-point lag in Utilization vs. the ’19 YE figure. With only one month reporting, the YtD results are the same as the January month.
To read the more detailed commentary on the results, click here.
Intelligent, curious and courageous industry stakeholders wanting the detailed metrics and monthly updates on weather impact at the national, regional and market level as well as utilization and the full year forecast numbers have three subscription options:
• Subscribe to Cognilogic for individual facility owner/operators ($120 annual plus $60 initial year setup fee)
• Subscribe to the Geographic Weather Impact Analysis Trackingservice ($299, 12 reports annually at national, 45 weather regions and 61 key markets levels) or
• Subscribe to the Pellucid Publications Membership ($495 annually includes Outside the Ropes monthly newsletter, 2018 State of the Industry, 2017 Industry Golf Consumer Franchise Scorecard, Geographic Weather Impact Analysis tracking and the Top 25 US Golf Markets Scorecard (update just released, some market movement in spots 5-25)