Golf Market Research Center Soliciting Charter Members:
The Top 3 Barriers According to Operators
We’re 3 weeks into the 8 week subscription period to get the benefits of Charter Membership in the GMRC performance tracking and market benchmarking system. To review, operators signing up during the 6/1-7/31 period get the following benefits:
- Future pricing “favored nation” status
- Annual license to Cognilogic (historical weather impact, facility-specific, web portal delivered, unlimited use, $180/yr if bought individually)
- Annual license to Cognilogic Foresight (60 day Capacity Rounds and weather variable forecast, facility-specific, also web portal delivered/unlimited use, $360/yr if bought individually)
- Participation in the GMRC revenue-rebate co-op program (discount to annual fee in Yrs 2 and beyond based on the “cashflow” of the GMRC network which is driven by number of participants annually)
The initial inquiries and conversations around business application, ease of use and price/value have generally been around these three perceived “barriers”:
- Affordability
- Lack of time
- Lack of skill
Does that list of barriers to participation look familiar? It should. Much like the consumer perception of barriers to our sport, each of the above are not as insurmountable as our prospects believe. At $500/yr ($450 for NGCOA members via the SmartBuy program) per facility, this is as affordable as we can make it and it won’t be a “cash cow” for Pellucid anytime in the near future. Our pilot participants report that it took them ~30 minutes to put in their ’19-’21 monthly figures and the ’21 Mar-May monthly updates (2 numbers) subsequently took them <5 mins to complete. While we’re not going to convert you to analysts overnight, we’ve distilled this down to 3 visuals, 7 KPIs and the comparisons are simply better/worse than prior year. For the operators who don’t have $500, don’t have 5 mins/month and can’t interpret 3 pictures and 7 KPIs, we concede the debate.
For everyone else, here’s how you “get in on the action” to be a GMRC Charter Member and get started seeing your June month and Year-to-Date results through the GMRC lens:
- You can get more information on the program by either reading the 2-pg program summary or viewing the 18 minute webinar demo by Jim K (you have to register to view the video, don’t worry, you’re not signing up for anything, we just want to know who’s viewing our content as the quid pro quo).
If you’re ready to join our close-knit community, use the below button and we’ll get you set up as the administrator for your facility(ies) and then you’ll be set to view the Market Profile and start inputting your 3 monthly figures into the web portal. NGCOA members get a 10% SmartBuy discount; email Jim K. for the code
