June weather was off slightly and ended a 1st half that was basically flat vs. ’20. Golf Playable Hours (GPH) were down modestly vs. Year-Ago (YA) as the national figure declined 2% compared to June ’20 (remember, Mother Nature neither knows nor cares about COVID). That brought the Year-to-Date (YtD) GPH figure within tenths of a percent of ’20 (-0.3% for those of you wanting to know, “How close?”).
Played Rounds for May as published by Golf Datatech were a surprise, of the good variety, coming in at +18% for the month against a slightly elevated base in ’20 as most states emerged from COVID golf restrictions at some point in the month last year. To the critical question of how much of the rounds “up” was due to weather, recall that the previously-reported May GPH favorability was +3% so we clocked in at +8 pts on Utilization marking our 12th consecutive month of beating the weather, wow!
A broader description of the May results can be found at our website in the Featured Items section or you can get the full picture by subscribing to either the Pellucid Publications Membership or the Geographic Weather Impact report. Both provide the 45 regional breakdowns, the 61 markets figures, the day-of-week weather impact and the Year-End National GPH forecast figure as well as our full commentary on the results every month.
On the topic of facilities having visibility to their comparative performance, integrating weather in single page reports, we wanted to remind you about our recently-launched Golf Market Research Center (GMRC). The Golf Market Research Center (GMRC) pilot participants have, since March, been able to view single page, comparative monthly periods for Rounds and Utilization from ’19-’21 as well as having a 7 measure KPI single page report for any month and YtD period for which they entered data. The GMRC gives you visibility to your Market Profile and, after you enter your Rounds, Golf Revenue and Peak Season GF Rate by month, to immediately see your results through our comparative reports with integrated weather impact. So how do you “get in on the action”? Glad you asked…
- You can email jim@pellucidcorp.com, to subscribe as a Charter Member (see below for benefits) and get started by inputting your information through June
- If you’d like more information you have two options:
The Charter Member subscription period is 6/1-7/31 and the benefits from being in on the ground floor include:
- Future pricing “favored nation” status
- Annual license to Cognilogic (historical weather impact, facility-specific, web portal delivered, unlimited use, $180/yr if bought individually)
- Annual license to Cognilogic Foresight (60 day Capacity Rounds and weather variable forecast, facility-specific, also web portal delivered/unlimited use, $360/yr if bought individually)
- Participation in the GMRC revenue-rebate co-op program
Final cherry-on-top, the NGCOA recently announced that we’re now part of their SmartBuy program so there’s a member benefit for the GMRC annual subscription. The Charter Member train is leaving the station; after 8/1 you’ll still be able to subscribe, you just won’t get any of the benefits above (particularly the revenue rebate co-op program)!