Golf Market Research Center: Charter Member benefits are gone, but here’s a “Fall Offer”!
Just under 100 owner/operators beat the wire and subscribed as Charter Members before the 9/15 deadline. They’ve now been seeing their individual course results monthly, immediately after entering their 3 figures on the GMRC portal, as well as receiving monthly summaries across our 7 KPIs for the aggregated portfolio and 12 markets where we have visibility. While the Charter Member benefits are now history, we’re reaching out to all of you who said you were too busy selling golf with a little incentive between now and 11/1 to get you involved in the program. As they used to say in TV land, “But first, a word from our sponsors”:
“I am excited that our courses were part of the GMRC trial launch and now as a charter member of this unique program. As you know, it did not take me long after the trial ended to step up as a paid customer … it is a fantastic value. And with the added weather history and new long-range forecasting, the value is only enhanced! I encourage all course owners/operators who are interested in profitability to get on the GMRC team. With increased participation the GMRC platform will, for the first time in our industry’s history, provide participants with some real and accurate benchmarking.” Peter Harrity, Candia Woods & The Oaks
As Peter references regarding weather impact services in the above, our “sporting proposition” for the Fall program consists of the following “bundle” of Pellucid/Edgehill services:
- GMRC – unlimited annual access to:
- Market Summary (golfers, golfers per EHE, supply quantity & mix, supply/demand balance, average velocity and Utilization), updated annually
- Trends Reports (Monthly and Year-to-Date (YtD) bar charts for Rounds and Utilization for ’19, ’20 and ’21)
- KPI Scorecard, for any month or YtD from ’19 to ’21, the 7-measure single-page scorecard from Rounds to % Achieved Greens Fee with comparisons to the same period year ago
- Cognilogic – Facility-level historical Golf Playable Hours and Capacity rounds, from yesterday to the past 2 years, by day (current month), by month and day-of-week (current YtD), updated daily [promo add-on, separately priced at $180/yr]
- Foresight – Facility-level Capacity Rounds forecast for the next 60 days in addition to key weather metrics by day which inform our AccuWeather-powered rounds forecast [promo add-on, separately priced at $360/yr]
Continuing our show of sportsmanship, we’ll let you trial the tool for 14 days if you can find the time to put in your numbers which fuel the ’21, ’20 and ’19 comparative reports & graphs. Here’s how you “get in on the action” to learn more about becoming a GMRC subscriber and using the information and insights to make your ’21 even better and as a key element of your ’22 planning (rather than waiting for the ’22 season to roll around):
