May Golf Weather Impact: Flat backdrop to COVID changes in demand
May’s weather impact held steady in May which basically takes it out as a demand factor for the month in the COVID era as Golf Playable Hours (GPH) were down 1% nationally.
Played Rounds for April published by Golf Datatech showed the first full-month of the COVID restrictions with a whopping 42% drop compared to Apr ’19 vastly exceeding the previously-reported 6% GPH drop contribution. For the year they’re reporting -16% against our +4% GPH.
To read the more detailed commentary on the results, click here.
Intelligent, curious and courageous industry stakeholders wanting the detailed metrics and monthly updates on weather impact at the national, regional and market level as well as utilization and the full year forecast numbers have three subscription options:
• Subscribe to Cognilogic for individual facility owner/operators ($120 annual plus $60 initial year setup fee)
• Subscribe to the Geographic Weather Impact Analysis Tracking service ($299, 12 reports annually at national, 45 weather regions and 61 key markets levels) or
• Subscribe to the Pellucid Publications Membership ($495 annually includes Outside the Ropes monthly newsletter, 2018 State of the
Industry, 2017 Industry Golf Consumer Franchise Scorecard, Geographic Weather Impact Analysis tracking and the Top 25 US Golf Markets Scorecard (update just released, some market movement in spots 5-25)
For more information, contact Stuart Lindsay of Edgehill Golf Advisors (edgehillgolf@msn.com) or Order Cognilogic
You can order any of the above information services via Pellucid’s Online Store.
