Happy ’22 golf stakeholders
Welcome to the New Year, we hope that all of you had a fun, relaxing and healthy celebration ringing in ’22. While other golf publishers and writers struggle to come up with content during the PGA TOUR offseason, we’ve got a bumper crop of info and insights with the December/yearend numbers which was a 2nd consecutive year of “up” on top of the stellar ’21 results. Publisher Jim K headlines with our projection that COVID added another ~$3B (yes, that’s billion) in just golf revenue from operations at Public, regulation-length US facilities in ’21 compared to the ’19 baseline. Contributing Editor Stuart Lindsay turns his attention to trendspotting in preparation for the upcoming State of the Industry (SoI) presentation covering a range of topics from NFTs to DAOs (you’ll have to read his article to get the secret decoder ring to all the acronyms behind these fads and Fintech.
Jim’s article and the SoI will feature the collective data and expanded capability in industry performance tracking enabled by our Golf Market Research Center (GMRC) pioneers; they’re getting easier, better facility performance tracking and the Pellucid is getting a broader scorecard of industry health which we can share with our clients and make better projections. That said, trying to predict ’22 will be challenging after two great years and an unclear COVID future but we’ll be putting it out there at the SoI and will share some of that here in February. Read on for January’s info & insights…
We recognize and thank our sponsors; Troon Golf, GOLFNOW, KemperSports and Club Caddie for their continued support of intelligent dialogue on key industry issues and health metrics tracking. For all those service providers and suppliers to the golf industry out there with the latest-and-greatest to offer our industry thought-leaders audience, might we suggest considering joining our merry little band through our most popular/best value 12-month sponsorship program? Twelve-month sponsors also receive all Pellucid industry-standard reports (State of the Industry, Outside the Ropes and Monthly Weather Impact Tracking (Nat’l, Reg’l, Markets)). Sponsorship provides monthly exposure to approximately 30K industry leaders and followers and associates your brand with Pellucid’s effort to expand intelligent thinking on today’s most challenging industry issues. For more “opportunistic” spenders, may we suggest one of our smaller-bite Ad Partner programs for those who may not be able to make a 6 or 12-month commitment (as short as 3 months are now available) or who may not need a half page or more exposure (quarter pages now available). If you’re interested in knowing more about sponsorship opportunities or our ad partner options, contact Publisher Jim Koppenhaver (847) 612-6717, jim@pellucidcorp.com).
If you know of associates who would benefit from the topics and insights covered in this issue, feel free to forward this email and encourage them to register on the Pellucid website (http://www.pellucidcorp.com/news/elist) to join the discussion and healthy debate.
We also continue to spread the word on Pellucid’s next-generation golf course database, the Internet Golf Course Database (IGDB) with partners Apparation LLC, Never-Search and GolfCourseRanking.com which now offers annual subscriptions for <$2.5K (that’s a compelling value!). IGDB powers Pellucid’s Golf Local Market Analyzer, the Top 25 US Golf Markets Scorecard and now the GMRC as the facility master-record “backbone” as well. For more information on our comprehensive database, updated quarterly and refreshed completely every 9 months (all 15K+ US courses), email support@theigdb.com.
