January Golf Weather Impact: Mild Winter Weather “Tide” Raising All Boats
January’s weather impact turned in a 3rd consecutive month of gains as Golf Playable Hours (GPH) were up 21% (wow!). With only one month reporting, that also represents the Year-to-Date (YtD) result.
Played Rounds for December published by Golf Datatech showed a healthy 8% gain which matched Pellucid’s previously-reported positive GPH results, producing flat Utilization. For the YtD period, rounds finished the year modestly up (+1.5%) which resulted in a fractional gain in Utilization (not a great weather year vs. the 10-yr norm, we’ll take it).
To read the more detailed commentary on the results, click here
Intelligent, curious and courageous industry stakeholders wanting the detailed metrics and monthly updates on weather impact at the national, regional and market level as well as utilization and the full year forecast numbers have three subscription options:
• Subscribe to Cognilogic for individual facility owner/operators ($120 annual plus $60 initial year setup fee)
• Subscribe to the Geographic Weather Impact Analysis Trackingservice ($299, 12 reports annually at national, 45 weather regions and 61 key markets levels) or
• Subscribe to the Pellucid Publications Membership ($495 annually includes Outside the Ropes monthly newsletter, 2018 State of the Industry, 2017 Industry Golf Consumer Franchise Scorecard, Geographic Weather Impact Analysis tracking and the Top 25 US Golf Markets Scorecard (update just released, some market movement in spots 5-25)
You can order any of the above information services via Pellucid’s Online Store.
Jim Koppenhaver, President, Pellucid Corp.