Hello golf stakeholders:
Welcome to “rounds apex month” nationally for the industry. July has historically and consistently been the largest month of the year followed by August (a little surprise, we thought June would have been #2) and then June rounds out the core triad for the year. June’s rounds preview, through our Golf Market Research Center participants’ figures, were a pleasant surprise so the answer to last month’s question of whether prosperity is running out is, “No.” Stuart Lindsay headlines this month with a civics lesson on the decennial US Census and how it will manifest itself in local market analyses as the 10-yr “correction” gets dialed into populations, age/income/ethnicity distributions etc. Coupled with the changes we’ll see as that appears in our Golf Local Market Analyzer will be increases in the golf participation and frequency rates for ’20; he lays out the case for paying attention as “shift happens”:
Pellucid Perspective
2 MARKET ANALYSI
The ‘20 Census, Coming to Your Local Market Analysis
By Stuart Lindsay
6 INDUSTRY TRACKING
June rounds “early returns” via GMRC are better than expected
By Jim Koppenhaver
10 COMINGS & GOINGS
17 Activities; Transactions continue in majority, course closures re-appear
12 WEATHER IMPACT
June GPH off 2%, Year-to-Date plays to a draw vs. ‘20
14 BY-THE-NUMBERS
May Utilization up (again!), Year-to-Date figure hovers around 80%!
16 MARKET FOCUS
Dallas occupies #14 in latest ranking; excess supply, but nothing 20’s rounds surge can’t fix
We recognize and thank our sponsors; Troon Golf, GOLFNOW and KemperSports for their continued support of intelligent dialogue on key industry issues and health metrics tracking. For all those service providers and suppliers to the golf industry out there with the latest and greatest to offer our industry thought-leaders audience, might we suggest considering joining our merry little band through our most popular/best value 12-month sponsorship program? Twelve-month sponsors also receive all Pellucid industry-standard reports (State of the Industry, Outside the Ropes, Monthly Weather Impact Tracking (Nat’l, Reg’l, Markets), Top 25 US Golf Markets Scorecard, National Golf Consumer Franchise Health Scorecard and US Golf Supply on Sale report). Sponsorship provides monthly exposure to approximately 30K industry leaders and followers and associates your brand with Pellucid’s effort to expand intelligent thinking on today’s most challenging industry issues. For more “opportunistic” spenders, may we suggest one of our smaller-bite Ad Partner programs for those who may not be able to make a 6 or 12-month commitment (as short as 3 months are now available) or who may not need a half page or more exposure (quarter pages now available)? If you’re interested in knowing more about sponsorship opportunities or our ad partner options, contact Publisher Jim Koppenhaver (847.808.7651, jim@pellucidcorp.com).
If you know of associates who would benefit from the topics and insights covered in this issue, feel free to forward this email and encourage them to register on the Pellucid website (http://www.pellucidcorp.com/news/elist) to join the discussion and healthy debate.
We also continue to spread the word on Pellucid’s next-generation golf course database, the Internet Golf Course Database (IGDB) with partners Apparation LLC, Never-Search and GolfCourseRanking.com which now offers annual subscriptions for <$2.5K (that’s a compelling value!). IGDB powers Pellucid’s Golf Local Market Analyzer, the Top 25 US Golf Markets Scorecard and now the GMRC as the facility master-record “backbone” as well. For more information on our comprehensive database, updated quarterly and refreshed completely every 9 months (all 15K+ US courses), email support@theigdb.com.
© Copyright 2021 Pellucid Corp. All rights reserved. Quotations permitted with prior approval. Material may not be reproduced, in whole or part in any form whatsoever, without prior written consent of Pellucid Corp.