Hello golf stakeholders:
Here in the northern climes things are thawing out and the commercials for The Masters now grace our digital devices so the season will be upon us shortly. To welcome in the ’22 season, we offer the March edition of The Perspective. As a teaser, we’ve compiled the February rounds numbers from our Golf Market Research Center (GMRC) subscribers’ submissions and they followed incredibly favorable weather upward for the month although Utilization is still going to be a (slight) downer for month. You too could be in-the-know on not just rounds but our 6 other KPIs, along with comparisons to both ’21 and ’19 (pre-COVID baseline) within weeks of the month’s close by subscribing to Golf Market Research Center (GMRC); more details below. Now to our March issue, headlined by Contributing Editor Stuart Lindsay, which looks at his ongoing study of generational shifts and the impact on our golfer base. The good news is that COVID has given us the gift of younger (18-35) newcomers to the game but can we retain and cultivate them through the key attraction lifestage of ages 25-44?
The Pellucid Perspective – March 2022
The balance of our March dose of equal parts information and entertainment consists of:
- Publisher Jim K. does a deep dive on the uses and benefits of weather impact forecasting via our Foresight web portal tool using Chicago NW suburbs as an example looking at the upcoming 30 days. While weather forecasting (and translating that into Capacity Rounds) is a dark art, he outlines how this is better than just guessing and more efficient use of the average operator’s time and effort to compile and make comprehensible
- In Comings & Goings this month, transactions continue to lead the way comprising 14 of 18 tracked activities; while valuations don’t appear to be moving significantly upward it does appear that time on market is shortening
- Plus the monthly Industry Scorecard (the only integrated scorecard of multi-source performance indicators) including the February weather impact results (up spectacularly) and January Utilization (significant decline). We also chart the monthly timeseries for the year of Golf Playable Hours and Utilization. Our Market Focus this month is San Diego, CA which retained its crown in our Top 25 Market Healthy list yet another year
- As previewed above, we’re making (slow but) steady progress in building out the GMRC subscriber network now covering 17 markets. In addition to providing a single source of truth for owner/operators through comparative reporting (this year vs. last year, by month and Year-to-Date (YtD)), integrated weather impact and a single page scorecard of 7 KPIs for the current month and YtD, they can also directly access from GMRC their location-specific historical weather impact via our Cognilogic web portal as well as their Capacity Rounds 60-day forecast via Foresight (see Jim’s article for more detail). All this for a mere $500 annual subscription fee (lower for NGCOA members, see your SmartBuy site for details); what are you waiting for? More information on the program is available either by reading the 2-pg program summary or viewing the 18 minute webinar demo by Jim K (you have to register to view the video, don’t worry, you’re not signing up for anything).
We recognize and thank our sponsors; Troon Golf, GOLFNOW, KemperSports and Club Caddie for their continued support of intelligent dialogue on key industry issues and health metrics tracking. For all those service providers and suppliers to the golf industry out there with the latest-and-greatest to offer our industry thought-leaders audience, might we suggest considering joining our merry little band through our most popular/best value 12-month sponsorship program? Twelve-month sponsors also receive all Pellucid industry-standard reports (State of the Industry, Outside the Ropes and Monthly Weather Impact Tracking (Nat’l, Reg’l, Markets)). Sponsorship provides monthly exposure to approximately 30K industry leaders and followers and associates your brand with Pellucid’s effort to expand intelligent thinking on today’s most challenging industry issues. For more “opportunistic” spenders, may we suggest one of our smaller-bite Ad Partner programs for those who may not be able to make a 6 or 12-month commitment (as short as 3 months are now available) or who may not need a half page or more exposure (quarter pages now available). If you’re interested in knowing more about sponsorship opportunities or our ad partner options, contact Publisher Jim Koppenhaver (847.808.7651, jim@pellucidcorp.com).
If you know of associates who would benefit from the topics and insights covered in this issue, feel free to forward this email and encourage them to register on the Pellucid website (http://www.pellucidcorp.com/news/elist) to join the discussion and healthy debate.
We also continue to spread the word on Pellucid’s next-generation golf course database, the Internet Golf Course Database (IGDB) with partners Apparation LLC, Never-Search and GolfCourseRanking.com which now offers annual subscriptions for <$2.5K (that’s a compelling value!). IGDB powers Pellucid’s Golf Local Market Analyzer, the Top 25 US Golf Markets Scorecard and now the GMRC as the facility master-record “backbone” as well. For more information on our comprehensive database, updated quarterly and refreshed completely every 9 months (all 15K+ US courses), email support@theigdb.com.
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