“Market Insights-in-Minutes”
Pellucid’s industry-leading market analysis platform, the Golf Local Market Analyzer (GLMA) recently got a data refresh for all four of its foundational golf data feeds (demographics, golfer consumer survey supply by Pellucid’s proprietary 5 facility types and weather impact (Golf Playable Hours & Capacity Rounds)). The update is now reflected in both our GLMA software annual license tool as well as single-location, self-serve online ordering system for individual projects with data delivered via email within 10 minutes of a successful order. The GLMA profiles any US geography, either facility-based draw areas (in miles or minute drivetime (we prefer the latter)) or standard geographies like markets, counties etc.) for the following 8 dimensions:
- Population base, density and key demographics, current year and 5-yr projection
- Golfer base (count, participation/frequency/play rates as well as rounds potential based on HH Income, Age & Ethnicity skews in draw area)
- Golfer base trend, golfer count estimate and annual change rate, previous 10 years
- Facility-reported rounds trend, annual estimate and change rate, previous 10 years
- Supply level and distribution by Pellucid facility type, comparison to national avg
- Average Velocity (Annual Fac-Rptd Rds/18-hole equivalent), All Facilities and by Pellucid facility types
- % Utilization (Velocity/Capacity Rds), All Facilities and by Pellucid facility types, measures weather-adjusted throughput for market facilities
- Facility list with key facts (distance, facility type, price etc.) for draw area supply
Pellucid’s gold-standard tool is the choice of 3 of the Top 10 US golf management companies who use it to produce annual reports for their owners as part of performance measurement as well as for soliciting new clients providing market analysis as a component of their “pitch deck”. It’s also the platform-of-choice for multiple golf course technology providers and a leading advisory services provider (not the NGF, ha, ha). In addition, just under 100 industry stakeholders annually order the self-serve, individual reports for the above measures when needed for reference. Pellucid President Jim Koppenhaver recently weighed in on the topic of market analysis in his latest article in The Pellucid Perspective for additional color commentary. Email us if you’d like a free sample Excel workbook containing an example of each of the reports outlined above. If you want to join those making better fact-based decisions incorporating the leading platform/methodology/data in the industry, you can get started one of two ways:
- Purchase a GLMA annual license (contact us for pricing); includes:
- Unlimited annual access via the web portal platform with User Name and Password
- Point geographies (golf courses from the facility pick list powered by the Internet Golf Course Database (IGDB) and Standard geographies (markets (DMAs, CBSAs), counties, ZIP Codes)
- All reports described above in local market analysis
- All exportable to .xls for additional, external analyses (add to your own data)
- Purchase an individual local market analysis, $450; includes:
- Up to 3 draw areas (client-selected, Pellucid can advise)
- Eight reports delivered in an Excel workbook:
- Draw area map and all facilities mapped (including Closed facilities since ’15) and shown by Pellucid type
- Demographic summary; key facts on Population size, growth, annual change for last Census, most current year, 5-yr projection
- Demographic comparison, key facts on Population size, growth, annual change for the 3 draw areas for most current year
- Participation & Frequency; most current year population, Participation/Frequency/Play rates and golfer estimate plus rounds estimate after weighting for Income, Age and Ethnic distributions unique to the draw areas
- Golfer Trend table; golfer base estimate from ’14 to ’23 and annual change rates
- Rounds Trend table; facility-reported rounds estimates for ’14-’23 and annual change rates
- Supply-Demand summary; Total and distribution by Pellucid 5 facility types for facilities, holes, rounds, Velocity (Rds/18-hole equiv.) and, importantly % Utilization incorporating market-specific Pellucid proprietary weather data
- Facility facts & proximity list; key facts for each facility in the draw area including Address, Holes, Pellucid type, Yr Built and distance from the reference facility/point
