What do you know about industry performance Year-to-Date?
With June now “in the books”, we’re halfway through the calendar year, 44% through the year nationally for rounds based on history and likely all you know about industry performance is “rounds +5% vs. Year Ago nationally and whatever that number is for your major market or…state.” While we can’t help you be much more geographically granular, we have expanded the breadth of national industry health measures with our monthly Essential 8 KPIs Scorecard:
Hopefully the additional insights are self-evident but let’s recap them:
- Knowing Golf Revenue change, vs. just Rounds (which you don’t take to the bank) is critical
- Having weather-adjusted measures for both Revenue and Rounds is equally important
- Understanding organic pricing shifts (rate card) and discount rates informs whether and how much pricing power exists this year
We launched the monthly Essential 8 KPI Scorecard in April as an enhancement to our Pellucid Publications Membership; the above scorecard is populated with the percent change figures for the Month and YtD for our subscribers. As a reminder, the Publications Membership consists of:
- 3 annual reports (State of the Industry, US Golf Markets Strength Scorecard & Ranking, US Golf Consumer Base Profile) in addition to
- 3 monthly reports (Outside the Ropes newsletter, Nat’l/Reg’l/Mkts Weather Impact Tracker and Essential 8 Scorecard)
What’s the “ante” to be a subscriber and in the know? The Publications Membership is $495/yr (that’s 38 reports or <$15/ea for those doing the price/value equation in their head about now). There are two versions: Local (owner/operators) and National (everyone else) and you can choose between annual and monthly payment options. As you can see above, our more rigorous view of key industry metrics YtD isn’t as rosy as the “rounds up” narrative (due to their absent weather favorability factor) but, at 4 up and 4 neutral indicators through May, we’re also not the party of doom and gloom. Subscribe here if you want the more thorough and robust monthly read on industry performance for the balance of the year.
