The pandemic significantly accelerated several macro consumer trends in America with online shopping and Work-from-Home (WfH) being illustrations A and B. Both of these were growing trends pre-pandemic but the COVID mobility and social distancing restrictions (along with enabling technology advances) put the migration toward these behaviors in high gear.
After the last couple of OtR issues being pretty dense quantitative analysis, I’m going to take a break this month and discuss the “softer math” topic of how the trend of WfH has and may continue to impact golf. I’ll also touch on another “sleeper issue” that’s being debated which could also impact our industry, permanent daylight savings time. I’ll channel Stuart Lindsay on this topic who has maintained steadfastly that DST is a major force for good in golf so this would “codify into law” (channeling our Chief Executive) this golf industry benefit. Here’s this month’s roadmap on commutes and convenience:
- Work-from-Home enables/allows time shifting for non-core activities, but it’s not for everyone
- Who does the “commute time savings” belong to; the employer or the employee? What are people currently doing with that newfound time?
- Would institution of a permanent daylight savings time have any impact on golf? (farming vs. fun)
For our subscribers, read on to get the supporting facts and insights. For everyone else, you can get the rest of the story one of three ways:
- Subscribe to the Pellucid Publications Membership for $495/yr (most comprehensive coverage & detail) – Annual subscribers get access to the following:
- Outside the Ropes monthly digital newsletter
- Annual State of the Industry report portfolio (PowerPoint presentation, PDF commentary report, access to Jim/Stuart video of presentation)
- Geographic Weather Impact Tracking (US, 45 regions, 61 markets) or Cognilogic for Golf Playable Hours/Capacity Rounds for individual facilities
- National Consumer Franchise Health Scorecard (expanded data and tables underlying this issue’s summary figures)
- Subscribe to OtR, 12 monthly issues for $250/yr (or you can opt for monthly payments of $25, annual term) with a money-back guarantee if you’re not satisfied at any time during your subscription. Subscribers also get access to the historical archive of past issues (last two years) via the members-only section of the Pellucid website
- Subscribe to Golf Market Research Center (for operators wanting a combination of insights and action tools) – Here’s what’s included in the current “promo package” for either $500 annual or $450 for NGCOA members (or $45/mo or $41/mo respectively):
- Full suite of Performance Tracking reports – Market profile, comparative trends report and 7 KPI scorecard for any month and Year-to-Date for data provided by facility
- Facility-level Cognilogic historical weather impact portal/reports access, Golf Playable Hours & Capacity Rounds by day in current month, by months in current year and by day-of-week in current year with comparisons to Year Ago and the 10-Yr Norm
- Facility-level Foresight 60-day Capacity Rounds forecast, select forecast weather elements (hi/lo temp, daily precip etc.), variance to last year and long-term Normal. Not infallible but better than guessing or trying to collect all that yourself and organize it manually…
- Outside the Ropes monthly e-newsletter (consider this a sample of topics and treatments)
- State of the Industry Presentation, PowerPoint presentation slides of quantitative results and qualitative trends-to-watch as well access to 90-minute PGA Show presentation video
To learn more:
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