Hello golf stakeholders:
The season is officially underway with The Masters in the rearview mirror although, as you’ll see in the Weather Impact section, Mother Nature hasn’t yet gotten the word. In this issue, Jim & Stuart do a tag-team of articles on the related topics of how we’re under-achieving on retention of our bumper crop of COVID Beginners and the fact that our overall retention of our veterans could be (significantly) better by using information & insight tools we’ve had for a decade or more.
As we enter the 3rd golf season of the COVID era, we’re closely watching the Utilization numbers to see whether that absolute metric of performance is going up, down or sideways vs. both ’21 and ’20 to give our ’22 season crystal ball a little more clarity. Transactions have slowed to a trickle but we’re not sure if that’s due to existing owners riding the COVID wave to a better selling time or if the rising interest rates are putting a chill on buyers and financing options. We’ve already compiled the March rounds results enabled by our Golf Market Research Center (GMRC) subscribers and it’s an encouraging datapoint vs. the abysmal March weather. If you want to know those numbers on a regular basis, you can either participate in GMRC (course operators) or sign up for a Publications Membership (everyone else). On to this month’s edition of golf industry edutainment…
We recognize and thank our sponsors; Troon Golf, GOLFNOW, KemperSports and Club Caddie for their continued support of intelligent dialogue on key industry issues and health metrics tracking. For all those service providers and suppliers to the golf industry out there with the latest-and-greatest to offer our industry thought-leaders audience, might we suggest considering joining our merry little band through our most popular/best value 12-month sponsorship program? Twelve-month sponsors also receive all Pellucid industry-standard reports (State of the Industry, Outside the Ropes and Monthly Weather Impact Tracking (Nat’l, Reg’l, Markets)). Sponsorship provides monthly exposure to approximately 30K industry leaders and followers and associates your brand with Pellucid’s effort to expand intelligent thinking on today’s most challenging industry issues. For more “opportunistic” spenders, may we suggest one of our smaller-bite Ad Partner programs for those who may not be able to make a 6 or 12-month commitment (as short as 3 months are now available) or who may not need a half page or more exposure (quarter pages now available). If you’re interested in knowing more about sponsorship opportunities or our ad partner options, contact Publisher Jim Koppenhaver (847) 612-6717, jim@pellucidcorp.com).
If you know of associates who would benefit from the topics and insights covered in this issue, feel free to forward this email and encourage them to register on the Pellucid website (http://www.pellucidcorp.com/news/elist) to join the discussion and healthy debate.
We also continue to spread the word on Pellucid’s next-generation golf course database, the Internet Golf Course Database (IGDB) with partners Apparation LLC, Never-Search and GolfCourseRanking.com which now offers annual subscriptions for <$2.5K (that’s a compelling value!). IGDB powers Pellucid’s Golf Local Market Analyzer, the Top 25 US Golf Markets Scorecard and now the GMRC as the facility master-record “backbone” as well. For more information on our comprehensive database, updated quarterly and refreshed completely every 9 months (all 15K+ US courses), email support@theigdb.com.
