Hello golf stakeholders:
Happy holidays to all our readers and Merry Christmas to our fellow-Christians. It’s hard to believe that another 12 issues are now part of industry history but it’s been a fun year (for a change) documenting the twists and turns of golf in the COVID era. Speaking of industry performance, our headline story is Publisher Jim K’s concession of a friendly bet in which he predicted that rounds in ’21 would fall short of ’20’s 493M nationally. It’s suitable for framing as he’s “seldom in doubt…but occasionally wrong” (Val Koppenhaver). Contributing Editor Stuart Lindsay’s parting shot for ’21 is his observation that Fintech and Millennials is a connection on which golf should capitalize in ’22 and beyond.
This month we welcome our newest sponsor, Club Caddie, as they continue their expansion in the PoS space with their cloud-native platform. We’re also working in development mode with them on potential integrated Pellucid-powered CRM metrics and reports; more to come on that in ’22. In between your holiday activities, take 10 minutes, click on an article below and dive into this month’s exclusive information and insights (and a Happy New Year!).
We recognize and thank our sponsors; Troon Golf, GOLFNOW, KemperSports and Club Caddie for their continued support of intelligent dialogue on key industry issues and health metrics tracking. For all those service providers and suppliers to the golf industry out there with the latest-and-greatest to offer our industry thought-leaders audience, might we suggest considering joining our merry little band through our most popular/best value 12-month sponsorship program? Twelve-month sponsors also receive all Pellucid industry-standard reports (State of the Industry, Outside the Ropes and Monthly Weather Impact Tracking (Nat’l, Reg’l, Markets)). Sponsorship provides monthly exposure to approximately 30K industry leaders and followers and associates your brand with Pellucid’s effort to expand intelligent thinking on today’s most challenging industry issues. For more “opportunistic” spenders, may we suggest one of our smaller-bite Ad Partner programs for those who may not be able to make a 6 or 12-month commitment (as short as 3 months are now available) or who may not need a half page or more exposure (quarter pages now available). If you’re interested in knowing more about sponsorship opportunities or our ad partner options, contact Publisher Jim Koppenhaver (847) 612-6717, jim@pellucidcorp.com).
If you know of associates who would benefit from the topics and insights covered in this issue, feel free to forward this email and encourage them to register on the Pellucid website (http://www.pellucidcorp.com/news/elist) to join the discussion and healthy debate.
We also continue to spread the word on Pellucid’s next-generation golf course database, the Internet Golf Course Database (IGDB) with partners Apparation LLC, Never-Search and GolfCourseRanking.com which now offers annual subscriptions for <$2.5K (that’s a compelling value!). IGDB powers Pellucid’s Golf Local Market Analyzer, the Top 25 US Golf Markets Scorecard and now the GMRC as the facility master-record “backbone” as well. For more information on our comprehensive database, updated quarterly and refreshed completely every 9 months (all 15K+ US courses), email support@theigdb.com.
