Hello golf stakeholders:
We’ve just passed the half-mile post for the ’22 calendar year and things aren’t looking that bad considering the obstacles we’ve had to navigate between the economy, non-cooperating weather and the still fluid work-from-home situation that has been beneficial to golf. To figure out how you’re doing after factoring out as much of that as possible, Stuart Lindsay headlines this month’s issue outlining the “metrics that matter” and, of course, we believe we have an inside track on what those are and their actual application (not theory) using existing platforms and actual client experiences. Something we learned long ago in our careers is it’s more productive to follow best applied practices than watching and listening to best theory/PowerPoint rendering (the realm of many trade conference presentations and consultants in general).
Jim K. this month does something he previously said he wouldn’t do; weigh in on the three-ring circus which is the PGA TOUR vs. LIV Golf. As usual however he’s going to take the unconventional approach of ultimately asking, “Does the outcome matter to or impact the average golf operator or the golf operations segment of the industry at large?” This month’s By-the-Numbers section tracks the critical Utilization Rate figure for May which was flat with rounds managing to decline in tandem with the unfavorable weather performance. We’ve already compiled the June rounds “preview”, courtesy of our Golf Market Research Center (GMRC) subscribers, and it suggests that we’ll get a “up” on Utilization, even as June weather again lagged (-3%). If you want to know those numbers on a regular basis, you can either participate in GMRC (course operators) or sign up for a Publications Membership (everyone else).
We recognize and thank our sponsors; Troon Golf, GOLFNOW, KemperSports and Club Caddie for their continued support of intelligent dialogue on key industry issues and health metrics tracking. For all those service providers and suppliers to the golf industry out there with the latest-and-greatest to offer our industry thought-leaders audience, might we suggest considering joining our merry little band through our most popular/best value 12-month sponsorship program? Twelve-month sponsors also receive all Pellucid industry-standard reports (State of the Industry, Outside the Ropes and Monthly Weather Impact Tracking (Nat’l, Reg’l, Markets)). Sponsorship provides monthly exposure to approximately 30K industry leaders and followers and associates your brand with Pellucid’s effort to expand intelligent thinking on today’s most challenging industry issues. For more “opportunistic” spenders, may we suggest one of our smaller-bite Ad Partner programs for those who may not be able to make a 6 or 12-month commitment (as short as 3 months are now available) or who may not need a half page or more exposure (quarter pages now available).
If you’re interested in knowing more about sponsorship opportunities or our ad partner options, contact Publisher Jim Koppenhaver (847) 612-6717, jim@pellucidcorp.com).
If you know of associates who would benefit from the topics and insights covered in this issue, feel free to forward this email and encourage them to register on the Pellucid website (http://www.pellucidcorp.com/news/elist) to join the discussion and healthy debate.
We also continue to spread the word on Pellucid’s next-generation golf course database, the Internet Golf Course Database (IGDB) with partners Apparation LLC, Never-Search and GolfCourseRanking.com which now offers annual subscriptions for <$2.5K (that’s a compelling value!). IGDB powers Pellucid’s Golf Local Market Analyzer, the Top 25 US Golf Markets Scorecard and now the GMRC as the facility master-record “backbone” as well. For more information on our comprehensive database, updated quarterly and refreshed completely every 9 months (all 15K+ US courses), email support@theigdb.com.
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