Hello golf stakeholders:
The “core quad” months (May-Aug, comprises 48% of annual rounds on average) are now in the rearview mirror with the only missing link being August Rounds and Golf Revenue. We know the August weather significantly underperformed (see weather impact section Pg 12) and we’ve buried hints in the By-the-Numbers section regarding how our Golf Market Research Center (GMRC) portfolio reported their preview of Rounds and Golf Revenue figures for the month.
Contributing Editor Stuart Lindsay gets the lead story this month as he delves into one of his favorite topics, seeing how the annual Census figures change and whether that’s helping or hurting golf. This year he gets the added excitement of the fact that the decennial ’20 Census figures have now made it into the public domain and our Golf Local Market Analyzer update that will be released next month. Some of the shifts in local draw areas that we’ve run in the beta version are suggesting there are clear winners and losers due to both population (bodies) and demographic (income/age/ethnicity) shifts. If you’re one of those locations, wouldn’t it be helpful to have that factored into your ’24 plan and performance projections?
Publisher Jim K. does a short analysis on the August heat wave and its impact on particular markets by combining our facility-level weather impact (change in Capacity Rounds, high temps and heat indexes knocked out a bunch of hours) and the Rounds and Golf Revenue changes for select participants in GMRC. His surprising observation and conclusion? Golfers largely “played through” much of that heat resulting in Utilization Rates for some participant courses of 150% or more (wow!).
See below for the headlines to each of our recurring sections from the regional August weather impact map to Comings & Goings (slim pickings this month but always humorous angles). We’ve already compiled the August rounds “preview”, courtesy of our GMRC first-responders, and it suggests that rounds won’t decline double-digits in tandem with the August weather which would be notable feat. If you want to know those numbers on a regular basis, you can either participate in GMRC (course operators) or sign up for a Publications Membership (everyone else).
If you know of associates who would benefit from the topics and insights covered in this issue, feel free to forward this email and encourage them to register on the Pellucid website (http://www.pellucidcorp.com/news/elist) to join the discussion and healthy debate.
We also continue to spread the word on Pellucid’s next-generation golf course database. The Internet Golf Database (IGDB), provided by Apparation LLC, is the industry’s most complete, accurate, accessible and useful golf industry directory. IGDB, along with Pellucid’s proprietary extensions, powers Pellucid’s Golf Local Market Analyzer, the Top 25 US Golf Markets Scorecard and the GMRC. For more information on high-value IGDB subscriptions options, contact Apparation at mike.dickoff@apparationllc.com.
©Copyright 2023 Pellucid Corp. All rights reserved. Quotations permitted with prior approval. Material may not be reproduced, in whole or part in any form whatsoever, without prior written consent of Pellucid Corp.
