• Skip to primary navigation
  • Skip to main content
  • Skip to footer

Advertise • Subscribe • Contact

The Golf Wire

Covering the business of golf!

MENUMENU
  • Apparel
  • Business
  • Courses
  • Equipment
  • People
  • Podcasts
  • Jobs
  • Search
    Close

PELLUCID’S GOLF MARKET RESEARCH CENTER FALL PROMO SUBSCRIPTION PERIOD ENDING 11/1

October 26, 2021

Twitter Facebook Pinterest Email

Just a timely reminder that this is the last week of the current promo to test drive and subscribe to the GMRC. Annual subscription is only $500/yr ($450 for NGCOA members) for unlimited access to the portal for your facility and the following information and insights:

GMRC – unlimited annual access to:

  • Market Summary (golfers, golfers per EHE, supply quantity & mix, supply/demand balance, average velocity and Utilization), updated annually
  • Trends Reports (Monthly and Year-to-Date (YtD) bar charts for Rounds and Utilization for ’19, ’20 and ’21)
  • KPI Scorecard, for any month or YtD from ’19 to ’21, the 7-measure single-page scorecard from Rounds to % Achieved Greens Fee with comparisons to the same period year ago
  • Cognilogic – Facility-level historical Golf Playable Hours and Capacity rounds, from yesterday to the past 2 years, by day (current month), by month and day-of-week (current YtD), updated daily [promo add-on, separately priced at $180/yr]
  • Foresight – Facility-level Capacity Rounds forecast for the next 60 days in addition to key weather metrics by day which inform our AccuWeather-powered rounds forecast [promo add-on, separately priced at $360/yr]

As a reminder, we’ll let you trial the tool for 14 days if you can find the time to put in your numbers which fuel the ’21, ’20 and ’19 comparative reports & graphs. Here’s how you “get in on the action” to learn more about becoming a GMRC subscriber and using the information and insights to make your ’21 even better and as a key element of your ’22 planning (rather than waiting for the ’22 season to roll around):

  • Read the 2-pg program summary or view the 18 minute webinar demo by Jim K (you have to register to view, don’t worry you’re not signing up for anything)
  • If you want to take us up on the 2-wk trial, email Jim K and we’ll get you set up

We recently gave a presentation on “Quantifying and Maintaining the COVID Momentum” at the Mid-Atlantic NGCOA region’s educational session that was well-received and featured some of the GMRC summary figures. For those who sign up for a trial this week we’ll also send along that 15-chart presentation for your reference. Our Charter Members and subscribers already know what the September month and YtD results are for the portfolio of just under 100 courses against which they can compare their results in the GMRC. Below is a look at the September month view they get as a reference to what you’re currently missing:

We’re making steady progress in expanding the network and the results and granularity will only get better from here. We’d love to have you onboard and benefitting from it sooner vs. later but that’s your call on whether you want to be an early, late or never adopter.

Jim K.

 

 

 

 

Tweet
Share
Pin

Related Posts

PAST CHAMPIONS WILLIE MACK III AND CHASE JOHNSON HEADLIN...

GOLFTINI TO EXHIBIT AT 2025 PGA BUYING SUMMIT IN FRISCO, ...

PRO’S CHOICE GOLF SHAFTS ANNOUNCE GRAPHITE TOUR AD ...

Footer

THE GOLF WIRE

  • Facebook
  • Instagram
  • Twitter

FAQ | Privacy Policy | Turnstile Media Group © 2025, All rights reserved.

Sign Up For Free

Join us to receive the Wire with the latest golf industry  news, product announcements, media interactions, golf travel deals and fashion releases.