Golf Market Research Center pilot period half over, we’re adding an incentive!
We’re now halfway through the 90 day pilot period for Pellucid’s latest information & insights innovation, the Golf Market Research Center (GMRC) a multi-faceted, web portal-based facility and market performance tracking system that features comparative reporting and integrated weather adjustment. We’re gaining momentum both in getting facilities to register to “play” as well as getting them to input their ’20 and ’19 Rounds, Golf Revenue and Rate information to test-drive the tool during the free, no-obligation trial period which ends 5/31/21.
So how do you “get in on the action” to see what your facility performance (and local market profile) looks like through the GMRC lens? Glad you asked…
• You can email jim@pellucidcorp.com, provide your facility(ies) name and address and ask for registration instructions. We’ll get you authorized as the admin for that facility and send a User’s Guide in 24-48 hours and you’ll be set
• You can view the 18 minute GoToWebinar (GtW) recording of the program overview and a demonstration of the portal and reports below, you have to register to watch it but you’re not signing up for anything (other than letting us know who watched it)
Just to make it more interesting and as a “teaser”, using one of the components of the Charter Membership package, everyone who registers for the pilot and puts in their monthly Rounds, Golf Revenue and Rate information will get a Cognilogic Foresight (capacity rounds and weather variables forecast) report for the period between when their data is entered and the end of the pilot period (5/31). We’ve already sent this customized report to all the existing pilot facilities (another benefit of being in the pilot, you always get everything first) and the feedback on its utility for looking at the upcoming 30 days’ favorability/unfavorability as well as comparisons to last year and the 10-yr Norm has been overwhelmingly positive.
Remember, the pilot period to put your information in and test-drive the reports is free and there is no-obligation to continue when it expires on 5/31. We think however, with the Charter Member program we’ve designed which includes future pricing “favored nation” status and annual licenses to Cognilogic (historical weather impact, facility-specific, web portal delivered, unlimited use, $180/yr if bought individually) and Cognilogic Foresight (60 day Capacity Rounds and weather variable forecast, facility-specific, also web portal delivered/unlimited use, $360/yr if bought individually) as well as participation in the GMRC revenue-rebate co-op program, it should make signing up a no-brainer. All the details on that are included in the recording or we can send them to you via email if interested. Also, be on the lookout later this week for an NGCOA announcement on a member benefit program for GMRC!
