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PGA of America | Northern California Section: Announces its 2015 sales and merchandising award winners – Brad Streza, PGA 1st assistant golf professional at La Rinconada Country Club (Private Merchandiser of the Year); Evan Boone, PGA professional at Poppy Hills Golf Course (Public Merchandiser of the Year); Marianne Zabbo, PGA professional at Pebble Beach Co. (Resort Merchandiser of the Year); and Mike Snowden, of Snowden Golf, (Sales Representative of the Year).

Golf Channel Academy: Mike Bender, owner of the Mike Bender Golf Academy in Lake Mary, Fla., joins the network of instructors.

PGA of America | Northern California Section: Shelley McGill-O’Keefe, PGA Director of Player Development at Spring Creek Golf and Country Club in Ripon, Calif., earned the 2015 NCPGA Youth Player Development Award.

PGA of America | Northern California Section: Eric Lippert, head golf [rofessional at Pebble Beach Golf Links in Pebble Beach, earns the 2015 NCPGA Patriot Award, while assistant golf professional Michael Spiller, of Bayonet and Black Horse Golf Courses in Seaside, earns the Assistant Apprentice of the Year Award.

The Sea Pines Resort | Hilton Head, S.C.: Names Benji Boyter as new merchandise manager and buyer for its multiple retail outlets.

Golf Channel Academy: Adds Tim Brown, of Wyncote Golf Club in Avondale, Pa., to its portfolio of instructors.

PGA of America: Scott Ashworth, director of golf at Four Seasons Resort Lana’i in Lana’i City, Hawaii, joins its board of directors.

Golf Course Superintendents Association of America: Selects Tom Elliott, golf course superintendent at Monarch Dunes Golf Course in Nipomo, Calif., as the recipient of the 2015 Leo Feser Award. The award is presented annually to the author of the best superintendent-written article published in Golf Course Management magazine, the association’s flagship publication.

Billy Casper Golf: Promotes Matt Wilson to director of operations for the company’s private club division.

Club Managers Association of America: Club Management magazine names CMAA member Gregory J. Patterson as the 2015 Club Executive of the Year.

Escalante Golf: Names Lance Fong as the new general manager at the 36-hole Pumpkin Ridge Golf Club in North Plains, Ore.

Golf Channel: Erika Larkin, owner and operator of Larkin Golf and the Larkin Golf Learning Community at Bristow Manor Golf Club in Bristow, Va., to appear as a guest instructor on “Morning Drive,” Nov. 17-18.

Golf Channel: Erika Larkin, owner and operator of Larkin Golf and the Larkin Golf Learning Community at Bristow Manor Golf Club in Bristow, Va., to appear as a guest instructor on “Morning Drive,” Nov. 17-18.

OnCore Golf: Hires Rich Laconche, Tony Corvi and Dennis Campbell as sales representatives.

Bridgestone Golf: To use its Twitter account, @bridgestonegolf, to introduce the brand’s entire marketing team and provide an inside look into the daily lives and personalities of its members.

Loudmouth Golf: Announces three new sales representatives for Canada – Jean-Marc Tourangeau (Quebec), Michael Taylor (Toronto area, Golden Horseshoe and southwest Ontario) and Jeff Kraemer (British Columbia, Yukon).

Golf Channel: Kenny Nairn, of Celebration Golf Academy in Celebration, Fla., will appear as a guest instructor on “Morning Drive,” Nov. 10-11.

Bridgestone Golf: To use its Twitter account, @bridgestonegolf, to introduce the brand’s entire marketing team and provide an inside look into the daily lives and personalities of its members.