People

BioSteel: Signs Jordan Spieth to an endorsement agreement for the company’s sports drink.

GolfTEC: Names Larry Witt as its director of national sales training.

Affiniti Golf Partners: Names Nick Short as general manager for Crystal Lake Country and Country Club in Hampton, Ga.

Eagle Golf: Promotes Ann Lund to general manager of Clear Creek Golf Club in Houston, Texas.

Ecco: Signs China’s Wu Ashun to an apparel endorsement agreement. Ashun will compete in the brand’s Tour Hybrid model throughout 2013, including the Open Championship in July.

Volvik: Signs Australian Lindsey Wright to a two-year endorsement agreement. Wright plays an orange Volvik Vista 4-piece golf ball.

Affiniti Golf Partners: Names Nick Short as general manager for Crystal Lake Country and Country Club in Hampton, Ga.

Global Turf Equipment: Appoints Steven Montgomery as a sales representative.

Callaway Golf: Announces that territory manager Derron Sabo has been awarded the Leon Faucett Award from the PGA of Anerica’s Northern Texas Section. The Leon Faucett Award goes to the Sales Representative of the Year.

Callaway Golf: Announces that territory manager Derron Sabo has been awarded the Leon Faucett Award from the PGA of Anerica’s Northern Texas Section. The Leon Faucett Award goes to the Sales Representative of the Year.

PGA of America / Middle Atlantic Section: Names Don Frost, the PGA general manager of Clustered Spires Golf Club in Frederick, Md., as its 2013 Teacher of the Year.

PGA of America / Middle Atlantic Section: Selects Richard Cromwell, the PGA director of golf at The Country Club of Virginia in Richmond, Va., as its 2013 PGA Professional of the Year.

PGA of America / Middle Atlantic Section: Names Don Frost, the PGA general manager of Clustered Spires Golf Club in Frederick, Md., as its 2013 Teacher of the Year.

PGA of America / Middle Atlantic Section: Selects Richard Cromwell, the PGA director of golf at The Country Club of Virginia in Richmond, Va., as its 2013 PGA Professional of the Year.

Scooter Pines Publishing: Announces that Dottie Pepper, co-author of the Bogey book series, will be the keynote speaker at the Boston EWGA Chapter’s 20th season kickoff event on Sunday, March 10.

Cross Golf USA: Signs Stuart Appleby, a nine-time PGA Tour winner, to a multiyear apparel endorsement.

Scooter Pines Publishing: Announces that Dottie Pepper, co-author of the Bogey book series, will be the keynote speaker at the Boston EWGA Chapter’s 20th season kickoff event on Sunday, March 10.

Golfweek: Hires David Dusek as a senior writer whose editorial responsibilities will include coverage of the equipment industry.

Impact Zone Golf: Reports that Steve Whidden, of Sarasota, Fla., has completed the company’s basic certification program. Whidden is a Master PGA professional in instruction and director of instruction at Rosedale Golf and Country Club in Bradenton, Fla.

Billy Casper Golf: Names Tom Tokarski of Butler’s Golf Course in Elizabeth Township, Pa., as the company’s 2012 Superintendent of the Year.