NEW YORK, – The golf lifestyle brand, a leading worldwide marketer of technical golf wear for men and women, today announces that activewear industry veteran, Peter Bentivegna, has been named Vice President – Creative Director of Greg Norman Collection.
In his new role, Bentivegna will oversee men’s and women’s design and product development across the brand’s green grass, wholesale and direct-to-consumer retail channels. He will report to Michael J. Setola, Chairman and CEO, Tharanco Lifestyles, the worldwide apparel marketer for GNC.
“Our brand mission is Performance by Design, and Pete’s talents and background are right there with us to continue to grow through that singular goal,” says Setola. “We have a dynamic and passionate customer base who omnichannel shops The Shark and Pete will lead in bringing exciting new designs and products to the marketplace.”
Bentivegna is the former Global Head of Design at NYC-based activewear brand, Fourlaps. He has also directed design teams at The Gap, Ovadia and Nautica Jeans Co.
“No one can question the power and relevancy of The Shark logo in the golf world,” Bentivegna says. “I am so excited to build upon that legacy.”
About Greg Norman Collection:
Built upon a unique combination of performance, luxury and style, Greg Norman Collection is a leading worldwide marketer of golf-inspired apparel for men and women. Established in 1992, Greg Norman Collection is inspired by one of the world’s leading golf professionals, the man they call “The Shark.” Reflecting his adventurous spirit and confident, independent style, the Collection captures Greg Norman’s powerful elegance, enthusiasm and passion for an individual design sense. Follow the brand on Facebook at facebook.com/gregnormancollection and on Instagram and Twitter at @gregnormancollection and @gregnormanstyle.
Annmarie Dodd, (646) 840-5228