Charleston, S.C.- After more than a decade of studying humor and sharing stages with comics, behavioral economist and MBA professor Dr. Peter McGraw reveals his entertaining and eye-opening business insights through the hilarious lens of comedy with attendees at NGCOA’s Golf Business Conference 2023. McGraw’s humorous delivery will inspire golf course owners and operators to develop and experiment with new, funnier ways to connect to their customers and grow their golf course businesses. Click here to read more about Dr. Peter McGraw.
“Aside from Caddyshack or Happy Gilmore, it’s not obvious how comedy and golf go together,” said McGraw. “However, golf course owners and operators can learn how to think differently about their business from the people who think differently about nearly everything: the masters of comedy. During my keynote session at GBC23, there will be novel insights from the world of comedy and a few laughs along the way!”
This seriously funny keynote, “Shtick to Business: Serious Business Lessons in Creativity and Execution from Comedy’s Rebels,” will take place Tuesday, January 24 at the Rosen Centre (the GBC23 host hotel). Attendees save $100 on GBC23 registration through December 31; find event details, the full education agenda and online registration at golfbusinessconference.com.
About the Golf Business Conference
The Golf Business Conference is the industry’s largest annual gathering of golf course owners and operators, and is hosted by the National Golf Course Owners Association. Golf Business Conference 2023 will include three days of education, activities and networking relevant to golf course owners and operators. Through NGCOA’s continuing strategic alliance with the PGA of America and PGA Golf Exhibitions, GBC23 attendees can also participate in a wide range of programs and activities at the 2023 PGA Show. GBC23 attendees can earn continuing education credits from the PGA of America, the Ladies Professional Golf Association (LPGA), the Club Management Association of America (CMAA), and the Golf Course Superintendents Association of America (GCSAA). Learn more at golfbusinessconference.com.
About the National Golf Course Owners Association
The NGCOA is the leading authority on the business of golf course ownership and management. The association represents and promotes the interests of golf courses as the principal businesses and economic assets of the game of golf. The not-for-profit organization is the only trade association dedicated exclusively to golf course owners and operators. Through advocacy, education and information resources, purchasing programs and networking opportunities, the NGCOA helps golf course owners and operators run more successful businesses. For more information or to join, visit ngcoa.org or call 800-933-4262.Media Contact Renée Flowers, Senior Director of Marketing and Communications, NGCOA, rflowers@ngcoa.org
