PETER MILLAR CONFIMRED AS EXCLUSIVE APPAREL SUPPLIER FOR THE 2020 OMEGA DUBAI DESERT CLASSIC
Leading luxury lifestyle brand, Peter Millar is delighted to announce that it has signed an agreement to become the Exclusive Apparel Supplier for the 2020 Omega Dubai Desert Classic, the crown jewel of European Tour tournaments in the Middle East.
When the 31st edition of Asia’s oldest golf tournament on the European Tour returns to the Majlis course of Emirates Golf Club from January 23-26, Peter Millar products from the spring 2020 line will be showcased on-site and available at the tournament. The uniforms worn by the tournament staff, VIP & Pro-Am guests as well as the on course marshals will be from the spring 2020 Peter Millar Crown Sport collection. Spectators will also be able to purchase an array of Peter Millar garments, as worn by the likes of European Tour legend, Lee Westwood, and 2019 Rookie of the Year, Robert MacIntyre, in the event’s enhanced merchandising area.
“The entire team at Peter Millar is extremely excited to be partnering with such a prestigious event as the Omega Dubai Desert Classic, commented Mark Hilton, Managing Director, Peter Millar UK.
Having the opportunity to showcase our apparel at one of the best-attended tournaments on the European Tour schedule is a great honour and we are confident that this partnership will strengthen our position in a region that is committed to the development of golf.”
Simon Corkill, Executive Tournament Director for Falcon and Associates, owners and promoters of Omega Dubai Desert Classic, added: “We are very excited to welcome Peter Millar on board. With their attention to quality and detail, constant innovations and bold design ideas, Peter Millar has become a household name in sports apparel industry. These are all the attributes we embody on and off the course at the 2020 tournament, which makes this partnership a natural fit.”
Peter Millar’s Spring 2020 collection is available to purchase direct from www.petermillar.com, www.petermillar.co.uk, selected retailers in the US and some of the UK, Europe & The Middle East’s most prestigious golf clubs & resorts.
To keep up with the latest Peter Millar product launches, tour staff updates and the latest developments make sure to follow their social media accounts.
About Peter Millar:
In 2012, Peter Millar was acquired by Richemont SA, a Swiss-based luxury goods holding company whose brands include Cartier, Van Cleef & Arpels, Montblanc, Vacheron Constantin and Jaeger-LeCoultre.
Distributed across hundreds of the best speciality retail stores as well as the most prestigious resorts and golf clubs around the world, the Peter Millar product line embraces timeless style with a modern air and keen attention to detail. Emphasising bright colours, classic patterns and luxury performance fabrications, the Peter Millar 2018 Collection delivers a full range of high-quality golf apparel and accessories that its customers have come to expect.
In addition to Crown Sportswear, Peter Millar offers performance knits and outerwear as part of its Crown Sport collection as well as a casually elegant line of high-quality ladies’ apparel. Peter Millar is also proud to be an official apparel licensee for the 2018 Ryder Cup.
Peter Millar is worn by some of the leading tour professionals around the world, including the likes of Brandt Snedeker, Bill Hass, Branden Grace, Si Woo Kim, Chez Reavie, Matteo Manassero and Jamie Donaldson.
For more information, visit PeterMillar.com or become a fan of Peter Millar on Instagram at @petermillargolf.
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