Peter Smith to Lead Players 1st Inc. North America
Technology veteran to drive further growth for company dedicated to providing customer experience management technology to golf courses to enhance their guest’s experience
Scottsdale, AZ. – Players 1st, a leading provider of Customer Experience solutions for golf course operators, announced today that Peter Smith will assume the role of senior vice president/general manager for Players 1st Inc., the US Subsidiary of Players 1st. Bringing over 30 years of high technology experience, Smith was previously responsible for marketing and business operations and played a foundational role in establishing Players 1st in the North American region.
In his new role, Smith will drive the Players 1st vision of growing the game by providing golf course operators with best-in-class customer experience technology to help them understand their operation’s strengths and weaknesses, enable data-driven decision making and elevate their guest’s experience.
“Customer experience technology is an essential component of building a course’s brand and recruiting an army of passionate golfers that promote the facility through word-of-mouth,” Smith said. “The deep customer insights available through the Players 1st platform provides operators with the ability to focus scarce resources on the things that matter most – as seen from the player’s perspective. Consistently delivering great experiences builds loyal customers that will come more often and spend more each time, significantly impacting a course’s bottom line.”
Smith brings deep technology and golf industry knowledge along with a solid financial background and entrepreneurial drive, all of which are key assets in leading Players 1st growth. Earlier in his career, he held senior roles in large Fortune 500 companies including Honeywell and General Electric and was also co-founder of GolfSigma, a tee time search engine.
“Over the past twelve months Peter has been instrumental in driving the rapid market adoption of Players 1st in North America,” said Morten Bisgaard, CEO of Players 1st. “His rich background in this industry and success in launching new technologies makes him uniquely qualified to lead the growth objectives of Players 1st. We are excited to welcome Peter into this critical leadership role of the Players 1st North American team.”
About Players 1st
Players 1st is the world’s leading supplier of Customer Experience solutions specifically designed to help golf course operators improve business results by providing actionable insights to elevate their player’s experience. Players 1st has forged strategic partnerships with leading national golf associations across Europe and North America, combining their expertise in customer experience management with industry best practices to deliver a powerful, easy to deploy solution for public and private course operators to help them take care of their most important asset – their members and guests.
For more information about Players 1st visit http://www.players1st.golf and follow Players 1st on Twitter and LinkedIn.
Media Contact:
Morten Bisgaard
Players 1st Communications
+45 72 288 288
morten@players1st.golf
